Commercial Lending Company Lifts Conversions by 50%
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50%
Increase in conversions
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31%
Decrease in CPL
About HF Holdings
HF Holdings is a prominent commercial lending and debt recovery company operating within the professional financial services industry. They strategically utilize their vast, nationwide network of specialized law firms and professional collection agencies to efficiently collect delinquent accounts on behalf of their clients. By leveraging these extensive industry resources and advanced recovery tactics, HF Holdings empowers small to medium sized businesses to handle complex debt collection processes much faster and at a significantly higher successful collection rate than their direct competitors.
Challenge
HF Holdings initially partnered with another digital marketing agency to manage their advertising accounts, but they quickly realized that their cost per conversion was spiraling out of control and severely impacting their bottom line. Because they operate in the strictly regulated and highly competitive financial services industry, it was critical for them to stay ahead of frequent Google Ads algorithm changes to ensure their campaigns remained active, compliant, and precisely targeted. Recognizing the need for specialized expertise, they transitioned to SmartSites, who developed a rigorous, data driven strategy specifically tailored to their unique financial market dynamics and lead generation requirements.
How we helped HF Holdings.
SmartSites improves lead generation for commercial debt recovery firms
SmartSites helped HF Holdings attract more business clients by optimizing service-focused campaigns for commercial debt collection.
- Service-specific keyword targeting for commercial collections and debt recovery
- Trust-building ad copy highlighting their nationwide recovery network
- Landing pages focused on consultation requests
- Call extension optimization for direct consultation bookings
top rated commercial debt recovery Sample ad. A representative example, not a live ad from the campaign.
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50%
Increase in conversions
-
31%
Decrease in CPL
Marketing that brings in more clients.
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