Real Estate Brokerage Quintuples Conversions
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368%
Increase in organic conversions
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233%
Increase in conversions
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509%
Increase in ChatGPT traffic
“Our SmartSites SEO project has been a great experience. Fast communication, results-oriented, and always available.”
About Great Point Properties
Great Point Properties is committed to delivering results for their clients. Founded in 2002, the company brings over 2 decades of industry experience. They are affiliated with LINK Nantucket and NAREB.
Challenge
SmartSites helped Great Point Properties improve lead flow by enhancing listing-page clarity and fixing technical issues. Their primary objective was to get stronger for relevant Nantucket real estate keywords, along with securing more home rental clients as well as home purchasing clients. They faced stiff competition from players including themaurypeople.com, fishernantucket.com, jpfco.com, and leerealestate.com. State and federal housing discrimination laws, which prohibit property descriptions that suggest or imply discrimination against protected classes, added further complexity. SmartSites stepped in with a targeted approach built for sustainable, measurable growth.
How we helped Great Point Properties.
SmartSites strengthens organic reach for real estate & property management brands
SmartSites helped Great Point Properties improve lead flow by enhancing listing-page clarity and fixing technical issues.
- Updated metadata across property listings, neighborhood pages, and service sections.
- Performed audit fixes addressing indexing blockers, layout issues, and crawl errors.
- Conducted backlink reviews and provided risk mitigation for harmful referring domains.
- Delivered monthly SEO updates documenting improvements to content structure and technical stability.
Nationwide
Best nantucket vacation rentals
Nantucket homes for sale
Illustrative preview. A representative example, not a live search result.
-
233%
Increase in conversions
-
368%
Increase in organic conversions
-
509%
Increase in ChatGPT traffic
Marketing that brings in more clients.
Attract more clients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, client needs, and competitive landscape.
- Uncover opportunities to attract more clients and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your real estate business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Ally Ulmer
“Working with Ryan W on our SmartSites SEO project has been a great experience. Fast communication, results-oriented, and always available to answer questions that our team has.”
