NYC Corporate Housing Provider Expands Organic Traffic by 88%
-
88%
Increase in organic search traffic
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156%
Increase in online sales
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35%
Decrease in CPL
“We now have a beautiful site that is adaptive to mobile users and we have seen conversions take off.”
About Dharma Home Suites
Dharma Home Suites provides upscale, luxurious accommodations to clients visiting from all over the world. Operating in the Professional Services Real Estate sector, guests can enjoy panoramic views of the Manhattan skyline from any of their meticulously designed suites located in the heart of Jersey City, just minutes away from New York City. The entire guest experience, from the moment of arrival to their final departure, is carefully planned to provide a memorable stay.
Challenge
Dharma Home Suites was originally founded in 2008; since then they have unfortunately undergone three completely separate, highly frustrating website redesigns with three entirely different, underperforming web designers. None of the marketing companies they had previously worked with were able to accurately capture the essence of luxury and high-end exclusivity they wanted their new website to display. They needed a digital presence that matched their premium physical offerings. SmartSites responded to this critical challenge with a sophisticated, visually polished multi-channel approach calibrated for maximum ROI and brand elevation.
How we helped Dharma Home Suites.
SmartSites builds a showcase website for a housing provider
A custom WordPress website for Dharma Home Suites, a provider of short-term furnished apartments in major East Coast cities, built to showcase its suites and take reservations.
- Design & UX: A bright, modern design with purple accents puts apartment interiors and design portfolios front and center.
- Platform & functionality: The responsive WordPress build displays the apartment portfolio well on any device.
- Conversion flow: Reservation calls to action lead visitors from browsing suites to booking a stay.
SmartSites strengthens authority for corporate housing and extended-stay providers
SmartSites built organic visibility for Dharma Home Suites to capture business travelers researching short-term housing.
- City and neighborhood guide content for relocating professionals
- Corporate housing vs. hotel comparison and cost-of-stay content
- Property amenity and floorplan pages optimized for extended-stay searches
- Relocation and business travel tips content
Dharma Home Suites
Furnished apartments near me
Extended stay apartments nj
Illustrative preview. A representative example, not a live search result.
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88%
Increase in organic search traffic
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42%
Increase in total site traffic
SmartSites drives online sales for corporate housing and extended-stay providers
SmartSites helped Dharma Home Suites optimize their paid search strategy to reach business travelers and relocating professionals.
- Location-based targeting for corporate relocation hubs and business districts
- Length-of-stay keyword bidding for weekly and monthly accommodation searches
- Corporate account and booking portal ad extensions
- Amenity and fully-furnished messaging to differentiate from hotels
Sample ad. A representative example, not a live ad from the campaign.
-
156%
Increase in online sales
-
35%
Decrease in CPL
Marketing that brings in more clients.
Attract more clients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, client needs, and competitive landscape.
- Uncover opportunities to attract more clients and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your real estate business together.
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Alex Martin
“We are a fast growing small business and we outgrew our old website. The team at SmartSites took the time to understand our business and provide several drafts until we found a website that told our story and engaged the customers. They were extremely attentive to our changes during the pre-launch review process and made changes in record time. We now have a beautiful site that is adaptive to mobile users and we have seen conversions take off.”
