Equipment Leasing Company Lifts Conversions by 74%
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74%
Increase in conversions
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81%
Increase in conversion rate
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975%
Increase in email traffic
About CMS Funding
CMS Funding has been expertly providing flexible equipment leasing and highly competitive commercial financing services for over 20 years. Operating in the Professional Services Finance sector, this dedicated father and son company creates completely customized, highly creative funding solutions for businesses both big and small. Their deeply experienced management team has consistently and reliably helped countless large and small businesses quickly acquire the vital capital needed to increase their operational productivity and overall sales while always keeping a sharp eye on the bottom line.
Challenge
Despite their profound expertise and over two decades of industry experience, CMS Funding found it increasingly difficult to generate meaningful, high-quality leads in a fiercely competitive financial industry. Carving out their own unique brand identity and dominating a niche market in the shadow of banking and corporate lending giants seemed almost like an insurmountable task. CMS Funding had previously worked with several other marketing agencies in the past, but was simply not seeing the aggressive results they desperately wanted. They eagerly turned to SmartSites to drive highly targeted traffic to their website and help rapidly grow their lucrative client base. Seasonal demand patterns, as business is notoriously slow during the summer months, required a highly flexible, highly adaptive campaign strategy.
How we helped CMS Funding.
SmartSites strengthens authority for equipment leasing and financing companies
SmartSites built organic search visibility for CMS Funding through strategic content and optimization.
- Financing option comparison and qualification guides attracting qualified business leads
- Industry-specific equipment and leasing solution content targeting niche sectors
- Customer case study content demonstrating cost savings and operational benefits
- Credit and qualification requirement transparency building buyer confidence
Nationwide
Best equipment leasing companies
Equipment financing for business
Illustrative preview. A representative example, not a live search result.
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41%
Increase in organic search traffic
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81%
Increase in conversion rate
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975%
Increase in email traffic
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49%
Increase in paid clicks
SmartSites improves lead generation for equipment leasing and financing companies
SmartSites helped CMS Funding leverage targeted advertising to reach qualified customers in their market.
- Equipment type-specific campaigns reaching businesses seeking cost-effective solutions
- Flexible financing and leasing option messaging differentiating service offerings
- Industry vertical targeting for agriculture, construction, and commercial sectors
- Business credit and qualification keywords capturing growth-stage company searches
Sample ad. A representative example, not a live ad from the campaign.
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44%
Decrease in CPC
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74%
Increase in conversions
Marketing that brings in more clients.
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- Define your growth goals, client needs, and competitive landscape.
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- Map out a results-driven strategy to elevate your online presence and maximize ROI.
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