Manufactured Home Community Quintuples Conversion Rate
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352%
Increase in Conversion Rate
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250%
Increase in Leads
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36%
Improved Cost Per Lead
“I have been working with SmartSites for a few months now and they have made every effort to bring my dream site to life!”
About Cambio Communities
Cambio Communities is a dynamic manufactured housing operator in the Professional Services and Real Estate sector, managing land-leased communities across Michigan and North Carolina with aggressive expansion plans. Founded in 2020, they specialize in selling and renting affordable, move-in ready manufactured homes ranging from 10k to 100k. They uniquely cater to buyers with lower credit scores, helping renters transition into homeownership with low down payments. Residents enjoy detached living with private backyards and community amenities like pools. Known for selecting prime real estate locations and employing highly trained staff, they offer both brand-new and fully refurbished homes.
Challenge
In the competitive Professional Services and Real Estate market, Cambio Communities needed to rapidly fill their acquired mobile home parks to maximize valuation. SmartSites helped them attract more prospective residents by optimizing housing-focused campaigns and significantly improving visibility for manufactured home rentals and sales. Their primary objective was to reach full capacity to generate continual income or prepare for a lucrative sale to private investors. Facing stiff competition from large operators like Sun Communities and Equity LifeStyle, and navigating seasonal demand spikes around tax return season, required a highly flexible and aggressive digital campaign strategy crafted by SmartSites.
How we helped Cambio Communities.
SmartSites improves website structure for manufactured home community operators
SmartSites helped Cambio Communities enhance user experience and search clarity by rebuilding key elements within WordPress.
- Implemented audit-driven updates addressing broken components, layout stability, and mobile responsiveness.
- Improved community-page formatting, internal linking, and navigation hierarchy for better browsing.
- Updated metadata for key locations to support improved local search relevance.
- Delivered recurring recommendations for performance tuning and content restructuring.
Nationwide
Manufactured homes for sale
Best mobile home communities
Illustrative preview. A representative example, not a live search result.
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165%
Increase in site traffic
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173%
Increase in organic site traffic
SmartSites boosts inquiries for manufactured home communities & affordable housing providers
SmartSites helped Cambio Communities attract more prospective residents by optimizing housing-focused campaigns and improving visibility for manufactured home rentals.
- Built ad groups for community rentals, manufactured home availability, and affordable housing.
- Strengthened keyword targeting across rental, housing, and community-living terms.
- Enhanced ad messaging emphasizing affordability, amenities, and neighborhood appeal.
- Improved reach among families and individuals seeking affordable housing options.
Sample ad. A representative example, not a live ad from the campaign.
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36%
Improved Cost Per Lead
-
250%
Increase in Leads
-
352%
Increase in Conversion Rate
Marketing that brings in more clients.
Attract more clients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, client needs, and competitive landscape.
- Uncover opportunities to attract more clients and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your real estate business together.
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Sean Kelly
“I have been working with SmartSites for a few months now and they have made every effort to bring my dream site to life! Ashley Ismailovski has been especially helpful, offering advice and features I wouldn't have thought of to really make my site pop!”
