Google
Clutch
G2Manufactured Home Community Quintuples Conversion Rate
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352%
Increase in conversion rate
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250%
Increase in leads
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36%
Improved cost per lead
“I have been working with SmartSites for a few months now and they have made every effort to bring my dream site to life!”
About Cambio Communities
Cambio Communities is a dynamic manufactured housing operator in the Professional Services and Real Estate sector, managing land-leased communities across Michigan and North Carolina with aggressive expansion plans. Founded in 2020, they specialize in selling and renting affordable, move-in ready manufactured homes across a wide range of price points. They uniquely cater to buyers with lower credit scores, helping renters transition into homeownership with low down payments. Residents enjoy detached living with private backyards and community amenities like pools. Known for selecting prime real estate locations and employing highly trained staff, they offer both brand-new and fully refurbished homes.
Challenge
In the competitive Professional Services and Real Estate market, Cambio Communities needed to rapidly fill their acquired mobile home parks to maximize valuation. SmartSites helped them attract more prospective residents by optimizing housing-focused campaigns and significantly improving visibility for manufactured home rentals and sales. Their primary objective was to reach full capacity to generate continual income or prepare for a lucrative sale to private investors. Facing stiff competition from large operators like Sun Communities and Equity LifeStyle, and navigating seasonal demand spikes around tax return season, required a highly flexible and aggressive digital campaign strategy crafted by SmartSites.
How we helped Cambio Communities.
SmartSites improves website structure for manufactured home community operators
SmartSites helped Cambio Communities enhance user experience and search clarity by rebuilding key elements within WordPress.
- Implemented audit-driven updates addressing broken components, layout stability, and mobile responsiveness.
- Improved community-page formatting, internal linking, and navigation hierarchy for better browsing.
- Updated metadata for key locations to support improved local search relevance.
- Delivered recurring recommendations for performance tuning and content restructuring.
Nationwide
Manufactured homes for sale
Best mobile home communities
Illustrative preview. A representative example, not a live search result.
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165%
Increase in site traffic
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173%
Increase in organic site traffic
SmartSites boosts inquiries for manufactured home communities & affordable housing providers
SmartSites helped Cambio Communities attract more prospective residents by optimizing housing-focused campaigns and improving visibility for manufactured home rentals.
- Built ad groups for community rentals, manufactured home availability, and affordable housing.
- Strengthened keyword targeting across rental, housing, and community-living terms.
- Enhanced ad messaging emphasizing affordability, amenities, and neighborhood appeal.
- Improved reach among families and individuals seeking affordable housing options.
Sample ad. A representative example, not a live ad from the campaign.
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36%
Improved cost per lead
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250%
Increase in leads
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352%
Increase in conversion rate
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your real estate business together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Sean Kelly
“I have been working with SmartSites for a few months now and they have made every effort to bring my dream site to life! Ashley Ismailovski has been especially helpful, offering advice and features I wouldn't have thought of to really make my site pop!”
