Land Brokerage More Than Quintuples Lead Volume
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450%
Increase in Leads
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158%
Increase in Conversion Rate
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61%
Improved Cost Per Lead
About AcrePro
AcrePro is a specialized real estate brokerage intensely focused on agricultural and recreational land sales. They are fully licensed and actively operate across a wide region, including Montana, North Dakota, Minnesota, Wisconsin, Illinois, Iowa, Arkansas, and Michigan. Internally, they operate through four distinct regional groups: Midwest Farm Group, Farm Agency, Wendt Farm and Land, and Delta. However, externally, they present a unified, powerful brand presence. Founded in 2020, the company has rapidly built six years of specialized expertise, connecting buyers with prime rural properties and helping sellers maximize the value of their land assets.
Challenge
AcrePro needed to attract more high-value property inquiries by optimizing their highly specific location-based campaigns and significantly improving visibility for rural land sales. Their primary objective was to run targeted Google Ads campaigns that would position them directly in front of the right types of prospects, specifically increasing the volume of qualified seller leads. They faced stiff competition from numerous local brokerages throughout the region. Additionally, seasonal demand patterns required a highly flexible campaign strategy, as their busiest season runs from September through March, with a notable slowdown during the summer months. Working closely with the team, SmartSites launched a focused initiative to navigate these regional complexities.
How we helped AcrePro.
SmartSites increases lead flow for land brokerage & real estate investment firms
SmartSites helped AcrePro attract more property inquiries by optimizing location-based campaigns and improving visibility for land sales.
- Built targeted ad groups for farmland, ranchland, and investment property listings.
- Strengthened keyword targeting across land for sale and property investment terms.
- Enhanced ad messaging emphasizing inventory, expertise, and local insights.
- Improved reach among investors and buyers seeking acreage.
top rated farm & recreational land Sample ad. A representative example, not a live ad from the campaign.
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61%
Improved Cost Per Lead
-
450%
Increase in Leads
-
158%
Increase in Conversion Rate
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5%
Increase in CTR
Marketing that brings in more clients.
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- Define your growth goals, client needs, and competitive landscape.
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