Jersey City Police DBA Marketing

Jersey City Police Department Dba Gains Visibility And Fundraising Dollars With New, Interactive Website.

The Jersey City Police Detective’s Benevolent Association (JCPD DBA) is an association formed to raise funds for the fallen officers as well as to communicate with all active members.

The Challenge

Without a website, the JCPD DBA was having a hard time communicating with members and coordinating fundraising efforts. They had an immediate need to launch a comprehensive website to both raise funds as well as keeping current members up to date on events, fund raisers and more. Once launched, they wanted to make sure the website was interactive and attracted visitors and use.

The Plan

Create a professional and interactive website with a focus on both fund raising and event updates.

Develop a custom calendar and news feed to facilitate user interaction and to drive repeat use of the website.

Create unique content pages to both provide information to the members as well as increase exposure in Google search.

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate
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Jersey City Police Department new site on desktop
NJ PD DBA showcases their state-of-the-art, improved website on a mac desktop
Jersey City Police Department on laptop
SmartSites revamped NJ PD DBA's site layout and design
Jersey City Police Department Website Banner
Jersey City PD DBA is a non-profit organization that hosts "Walk to Remember" events