About JCPD DBA

JCPD DBA is the Jersey City Police Detectives’ Benevolent Association, a nonprofit in Jersey City, New Jersey. It raises money for a fund that provides survivor benefits for sworn law enforcement officers who lost their lives in the line of duty.

Challenge

JCPD DBA needed a way for the public to donate to its survivor benefits fund online. The website had to be easy to use and give donors confidence that their gifts were handled safely.

How we helped JCPD DBA.

Website Design

SmartSites builds a donation website for a police nonprofit

A custom WordPress website for JCPD DBA, the Jersey City Police Detectives’ Benevolent Association, built so the public can donate to a survivor benefits fund.

  • Design & UX: A serious black, white and gold design presents the association as a trustworthy nonprofit.
  • Platform & functionality: The WordPress site was configured to accept online donations securely.
  • Conversion flow: Donation calls to action lead visitors to give to the fund for families of officers who died in the line of duty.
JCPD DBA homepage on desktop
JCPD DBA homepage on a phone
  • WordPress Platform
  • Donations Online giving
Donors need to trust a cause before they give, so a site that feels secure and states the purpose plainly supports online giving.

Marketing that brings in more donors.

We’ll find where your next donors are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the donors you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
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Stephanie Cook Anita Kostadinov Zach Everett

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