Google
Clutch
G2Fertility Management Company Quadruples Conversions
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343%
Increase in conversions
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58%
Decrease in CPL
“They really know their stuff! They are data driven and extremely responsive. We've seen great results.”
About WinFertility
WIN Fertility Inc. is an infertility management and specialized healthcare company. Operating within the highly complex, strictly regulated healthcare and fertility clinic industry for over 15 years, WIN Fertility has been delivering measurable financial and clinical results for health plans, corporate employers, and individual patients seeking to build their families. The company's vetted network includes over 100 fertility centers located across the entire United States.
Challenge
WIN Fertility is an infertility management company with a network of partner centers in over 20 different states. However, each individual state has its own highly complex intricacies, with vastly different legal rules about allowed medical services, very specific, tight geographic areas to target, and the need for highly specific, compliant messaging in each unique market. With paid search advertising representing the vast majority of their inbound patient leads, their digital campaign needed to have country wide reach while simultaneously using precise, hyper local targeting to remain compliant and effective. SmartSites crafted a comprehensive and technically complex digital plan to tackle each of these geographic and regulatory challenges head on.
How we helped WinFertility.
SmartSites improves lead generation for fertility management services
SmartSites helped Win Fertility optimize their paid search strategy to reach individuals and families planning parenthood.
- Age-specific and circumstance-specific ad groups
- Insurance coverage verification messaging
- Success rate and outcome callouts
- Support program and counseling service extensions
top rated fertility care Sample ad. A representative example, not a live ad from the campaign.
-
58%
Decrease in CPL
-
343%
Increase in conversions
Marketing that brings in more patients.
We’ll find where your next patients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the patients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your clinic together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
Paige Swanepoel
“We have worked with SmartSites on our lead generation and ppc campaigns for several years. They really know their stuff! They are data driven and extremely responsive. We've seen great results.”
