South Florida Senior Living Community Quintuples Leads
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351%
Increase in leads
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101%
Increase in conversion rate
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71%
Improved cost per lead
About Veranda Club
Veranda Club is a senior living community in South Florida offering independent living, assisted living, and memory care in a vibrant, amenity-rich environment. The community emphasizes active lifestyles and engaged resident communities. Their services include independent living, assisted living, and memory care. They are known for vibrant lifestyle programming, rich amenities, and a strong sense of community.
Challenge
Veranda Club operates in one of the most saturated senior living markets in the country, where paid-search inventory is fiercely contested by national brands. The challenge was cutting through the noise with highly targeted paid search and landing page experiences that turned clicks into actual tours. Generating qualified leads at an efficient cost was essential to sustaining growth. SmartSites developed a data-driven strategy tailored to their specific needs and market dynamics.
How we helped Veranda Club.
SmartSites improves lead generation for Veranda Club senior living communities
SmartSites manages paid search and paid social campaigns for Veranda Club communities, optimizing for high-intent senior living leads while controlling cost per acquisition.
- Google Ads campaign strategy and optimization
- Meta/Facebook lead generation campaigns
- Landing page and conversion optimization
- Call tracking and lead attribution
top rated senior living Sample ad. A representative example, not a live ad from the campaign.
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351%
Increase in leads
-
101%
Increase in conversion rate
-
71%
Improved cost per lead
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15%
Increase in CTR
Marketing that brings in more residents and families.
We’ll find where your next residents and families are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the residents and families you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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