Senior Living Community Boosts Organic Traffic by 338%
-
338%
Increase in organic site traffic
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150%
Increase in Leads
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88%
Increase in organic conversions
About The Summit
The Summit is a senior living retirement community offering independent living, assisted living, and memory care. The community focuses on delivering a comfortable, engaging lifestyle supported by personalized care. Their services include independent living, assisted living, and memory care. They are known for a welcoming environment, engaged lifestyle programming, and personalized resident care.
Challenge
The Summit needed both stronger organic visibility in local search and a more efficient paid-search engine, which meant SmartSites had to run a coordinated SEO and PPC program in parallel. Local competitors had strong existing organic footprints, so content, on-page SEO, and technical improvements all had to move in lockstep. The challenge was growing tours from both organic and paid channels while containing cost per lead. Generating qualified leads at an efficient cost was essential to sustaining growth. SmartSites built a full-funnel strategy that lifted both organic and paid performance.
How we helped The Summit.
SmartSites strengthens authority for The Summit senior living communities
SmartSites partnered with The Summit to drive website traffic growth for their portfolio of senior living communities. Through targeted SEO strategy and technical optimization, we delivered measurable organic growth across the network.
- Technical SEO audits and site-wide optimization
- Local SEO and Google Business Profile management
- Content strategy tailored to senior living audiences
- Conversion rate optimization for lead generation
The Summit
Best assisted living near me
Top memory care communities
Illustrative preview. A representative example, not a live search result.
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338%
Increase in organic site traffic
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90%
Increase in site traffic
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88%
Increase in organic conversions
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22%
Increase in conversions
SmartSites improves lead generation for The Summit senior living communities
SmartSites manages paid search and paid social campaigns for The Summit communities, optimizing for high-intent senior living leads while controlling cost per acquisition.
- Google Ads campaign strategy and optimization
- Meta/Facebook lead generation campaigns
- Landing page and conversion optimization
- Call tracking and lead attribution
Sample ad. A representative example, not a live ad from the campaign.
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150%
Increase in Leads
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54%
Improved Cost Per Lead
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25%
Increase in Conversion Rate
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4%
Increase in CTR
Marketing that brings in more residents and families.
We’ll find where your next residents and families are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the residents and families you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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