About The Landing of Poughkeepsie

The Landing of Poughkeepsie is a senior living community in the Hudson Valley of New York, offering independent living, assisted living, and memory care. The community emphasizes personalized care in a welcoming, upstate setting. Their services include independent living, assisted living, and memory care. They are known for their Hudson Valley setting, personalized care, and engaging lifestyle programming.

Challenge

The Landing of Poughkeepsie needed to grow qualified lead volume quickly through paid search while improving conversion rate and keeping cost per lead under control. The Hudson Valley senior living market is competitive, with both regional and national operators bidding on the same keywords. The challenge was accelerating lead growth without losing efficiency. Generating qualified leads at an efficient cost was essential to sustaining growth. SmartSites crafted a comprehensive plan to tackle each of these challenges head-on.

How we helped The Landing of Poughkeepsie.

PPC

SmartSites improves lead generation for The Landing of Poughkeepsie senior living communities

SmartSites manages paid search and paid social campaigns for The Landing of Poughkeepsie communities, optimizing for high-intent senior living leads while controlling cost per acquisition.

  • Google Ads campaign strategy and optimization
  • Meta/Facebook lead generation campaigns
  • Landing page and conversion optimization
  • Call tracking and lead attribution

Sample ad. A representative example, not a live ad from the campaign.

  • 400% Increase in leads
  • 146% Increase in conversion rate
  • 47% Improved cost per lead
The campaign connected The Landing of Poughkeepsie with more Hudson Valley families exploring senior living, growing leads by 400%.

Marketing that brings in more residents and families.

We’ll find where your next residents and families are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the residents and families you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • Clutch Top Healthcare PPC Company United States 2026
  • The Manifest Top Healthcare Digital Marketing Company
  • G2 Leader, PPC Services, Fall 2026
  • Best SEO Services 2025 by Forbes Advisor
  • Inc. 5000 honoree, 10 years
Danielle Denman Oleg Korneitchouk Zach Everett

Let’s grow your senior living community together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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