Assisted Living Community Quintuples Site Traffic
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225%
Increase in conversion rate
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124%
Increase in website conversions
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48%
Improved cost per lead
“I am impressed with their professionalism, communication, and excellent work. I highly recommend them.”
About The Camellia at Gulf Breeze
The Camellia at Gulf Breeze is a senior assisted living community at 101 McAbee Court in Gulf Breeze, Florida, minutes from Pensacola Beach. The community provides individualized assisted living, short-term respite care, and nursing care in a homelike setting with 24/7 support, including help with daily activities such as bathing, dressing, grooming, and medication management. Residents enjoy dining services and a full calendar of art classes, fitness programs, social gatherings, and community outings. Its care philosophy is built on dignity, independence, and community engagement, expressed through its ICARE standard of Initiative, Communication, Accountability, Respect, and Encouragement. Current ownership is credited by residents with improvements, and the community serves seniors and families across the Florida Panhandle.
Challenge
Choosing assisted living is an emotional decision, usually led by adult children researching options for an aging parent, and families in the Gulf Breeze and Pensacola area have several communities, in-home care agencies, and nursing facilities to compare. The Camellia had gone through ownership changes and was unfamiliar with digital marketing, so it needed a dependable way to fill assisted living and respite openings with tour bookings and inquiry calls. Its website drew little traffic, and a modest paid budget had to produce tours at a sustainable cost. SmartSites set out to build the community's local search presence around assisted living and respite care searches and to run a tightly targeted paid campaign that turns clicks into tour requests.
How we helped The Camellia at Gulf Breeze.
SmartSites grows tour inquiries for assisted living & senior care communities
SmartSites helped The Camellia at Gulf Breeze reach more Panhandle families searching for assisted living and respite care.
- Local Keyword Targeting: Focused content on assisted living, respite care, and senior living searches for Gulf Breeze and Pensacola.
- Blogging & FAQs: Published blog and FAQ content answering the questions families ask about care, cost, and daily life.
- Page Speed: Optimized site speed to improve rankings and the mobile experience for families researching on their phones.
The Camellia at Gulf Breeze
Best assisted living near me
Top assisted living in Pensacola
Illustrative preview. A representative example, not a live search result.
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124%
Increase in website conversions
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355%
Increase in site traffic
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94%
Increase in direction requests
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20%
Increase in organic impressions
SmartSites lowers cost per tour inquiry for assisted living communities
SmartSites helped The Camellia at Gulf Breeze turn a modest Google Ads budget into more tour requests and calls from local families.
- Local Search Targeting: Focused the campaign on assisted living and respite care searches across Gulf Breeze, Pensacola, and the surrounding Panhandle.
- Tour-Focused Conversions: Built the campaign around Book a Tour requests and phone calls rather than clicks.
- Ongoing Optimization: Refined keywords and bids to lift conversion rate and lower cost per lead.
Sample ad. A representative example, not a live ad from the campaign.
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48%
Improved cost per lead
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225%
Increase in conversion rate
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174%
Increase in paid clicks
SmartSites grows social reach for assisted living & senior care communities
SmartSites manages The Camellia at Gulf Breeze's Facebook, Instagram and TikTok accounts, showing families the daily life of the community.
- Monthly Planner: Writes captions, designs graphics and short videos, and QAs the planner before posts are scheduled each month.
- Boosted Posts: Boosts selected posts every month to reach Gulf Breeze and Pensacola families researching senior care.
- Weekly Engagement: Responds and engages weekly so the community's pages stay active and welcoming.
- New Channels: Launched the community's Instagram and TikTok accounts alongside the established Facebook page.
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1,226%
Increase in content interactions, last 12 months vs prior 12
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290%
Increase in website visits from social media, last 12 months vs prior 12
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101%
Increase in followers
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570%
Increase in content views, last 12 months vs prior 12
Marketing that brings in more residents and families.
We’ll find where your next residents and families are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the residents and families you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Kathy Traina
“I have been working with Axelle, Daphne, and Marie at SmartSites for a few months now and I am impressed with their professionalism, communication, and excellent work. I have seen great results with the our company online. I highly recommend them.”
