36-Community Senior Living Brand Grows Leads by 43x

TerraBella came to SmartSites with the challenge of needing to scale their local SEO and paid media advertising efforts across dozens of unique community websites simultaneously and in parallel. In competitive local senior living markets, every community had to win top organic search visibility and drive its own highly qualified, local tour requests without accidentally cannibalizing the search traffic of their nearby sister locations. Successfully managing highly localized SEO, dozens of Google Business Profiles, and complex paid search campaigns across 36 plus unique properties demanded a highly disciplined, enterprise level portfolio strategy. Because generating highly qualified, local family leads at an efficient cost was essential to sustaining their network's growth, SmartSites built a highly scalable, multi location digital engine that lifted both organic and paid performance across the entire brand network.