SweatHouz Marketing
Boosting Organic Visibility & Conversions for Sweathouz Through Strategic SEO & Content Optimization
Sweathouz is a fast-growing wellness franchise offering state-of-the-art infrared sauna therapy to health-conscious professionals seeking recovery and self-care in modern, tech-enhanced environments. As the brand rapidly expanded across the U.S., it faced the challenge of managing multi-location visibility and needed an SEO strategy that could drive organic traffic and increase conversions. SmartSites stepped in to unify the fragmented digital presence through a major site migration, technical SEO improvements, and a performance-driven content strategy—all designed to help users discover, book, and enjoy the Sweathouz experience.
The Challenge
As Sweathouz expanded nationwide, its digital presence became fragmented across multiple domains and location-specific microsites, leading to SEO inefficiencies, diluted rankings, and lost opportunities for organic growth. With more users searching online for wellness services—particularly at the local level—the absence of a unified domain and strategy made it difficult for the brand to gain visibility. Additionally, Sweathouz needed clearer performance insights through analytics and stronger conversion rates on key booking pages.
The Plan
- Merged multiple domains into a single, streamlined site to strengthen SEO and simplify user experience
- Optimized metadata, internal linking, and keyword targeting across service and location pages
- Developed blog content targeting wellness-related queries to capture local and informational search traffic
- Launched a strategic backlink campaign to boost domain authority and search rankings
- Enhanced key conversion pages and integrated GA4 tracking for better booking performance and analytics
