Senior Living Community Improves Cost Per Lead by 49%
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49%
Improved cost per lead
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3%
Increase in CTR
About State Street Assisted Living
State Street Assisted Living is a senior living community offering assisted living and memory care in a welcoming residential setting. The community emphasizes personalized care and a home-like atmosphere. Their services include assisted living and memory care. They are known for a residential feel, personalized attention, and a warm community environment.
Challenge
State Street Assisted Living needed to drive down cost per lead and improve click-through rate on paid search while maintaining steady lead flow from a lean ad budget. With limited marketing spend, there was no room for waste: every click had to work. The challenge was building an efficient paid-search account that could perform on a small budget. Generating qualified leads at an efficient cost was essential to sustaining growth. SmartSites launched a focused initiative that delivered measurable efficiency gains.
How we helped State Street Assisted Living.
SmartSites improves lead generation for State Street Assisted Living senior living communities
SmartSites manages paid search and paid social campaigns for State Street Assisted Living communities, optimizing for high-intent senior living leads while controlling cost per acquisition.
- Google Ads campaign strategy and optimization
- Meta/Facebook lead generation campaigns
- Landing page and conversion optimization
- Call tracking and lead attribution
top rated assisted living Sample ad. A representative example, not a live ad from the campaign.
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49%
Improved cost per lead
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3%
Increase in CTR
Marketing that brings in more residents and families.
We’ll find where your next residents and families are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the residents and families you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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