About New Concepts for Living
New Concepts for Living is a community-based not-for-profit organization in Rochelle Park, New Jersey. It serves individuals with developmental disabilities and their families through group homes, day programs and residential services for adults.
Challenge
The organization needed a website to feature its programs and put them in front of the families who need them. It also needed an easy way for supporters to learn about its work and donate online.
How we helped New Concepts for Living.
SmartSites builds a donor-friendly website for a nonprofit
A custom WordPress website for New Concepts for Living, a New Jersey nonprofit serving adults with developmental disabilities, built to present its programs and make online donations simple.
- Design & UX: A simple, friendly design in blue, white and red uses storytelling to explain the organization's group homes, day programs and services.
- Platform & functionality: WordPress powers service, about and FAQ pages along with an online donation function for supporters.
- Conversion flow: Clear donation calls to action and a contact form give supporters and families a direct way to give or reach out.




Marketing that brings in more residents and families.
We’ll find where your next residents and families are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the residents and families you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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