Research Organization Company Improves Ad Reach
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27%
Increase in CTR
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$2
Grant-Compliant CPC
“The SmartSites team took us under their wing. Within only three months, our traffic is up by twenty percent.”
About Pursuit of Happiness
The Pursuit of Happiness is a multidisciplinary team of psychologists, philosophers, dedicated educators, and experienced clinical professionals who are entirely dedicated to advancing the rigorous, scientific study of human happiness. Operating within the specialized healthcare and psychological therapy sector, they provide vital, science based information and actionable guidance on the specific life skills and daily habits needed to significantly enhance mental well being and actively prevent clinical depression. Their overarching organizational goal is to help clients worldwide pursue deeply meaningful, fulfilling lives through their comprehensive hybrid, fully online, and immersive onsite educational programs.
Challenge
The Pursuit of Happiness is a nonprofit organization that specifically sought to aggressively promote their educational courses and the overall academic study of happiness as a rigorous science. They successfully received a highly coveted grant from Google Ads to implement targeted PPC marketing, but this grant came with strict, complex limitations and compliance rules. Their highly restricted advertising budget proposed a significant, ongoing challenge with regards to fully realizing their global mission to help people on a holistic, psychological level. SmartSites crafted a highly efficient, comprehensive digital marketing plan designed to tackle each of these strict budget challenges head on and maximize the impact of every single grant dollar.
How we helped Pursuit of Happiness.
SmartSites improves lead generation for therapy and wellness practices
SmartSites helped Pursuit of Happiness optimize their paid search strategy to reach clients seeking mental health and wellness support.
- Therapy specialty and modality keyword targeting
- Self-improvement and personal growth ad groups
- Telehealth and in-person session option messaging
- Confidentiality and approachability emphasis in ad copy
top rated happiness education Sample ad. A representative example, not a live ad from the campaign.
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$2
Grant-Compliant CPC
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27%
Increase in CTR
Marketing that brings in more patients.
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Dr. Mark K. Setton
“Our nonprofit organization spent nearly two years trying and failing to find an affordable but dependable web marketing company, but we have finally succeeded. The SmartSites team took us under their wing, went out of their way to understand our unique mission and tailor their approach to meet our specific needs and goals. The qualifications of team members, and the way they combined their expertise to pinpoint our blind spots and reorganize our priorities was impressive. As a result, within only three months, our traffic is up by twenty percent and the quality of our traffic, in terms of exit rates and page visits, has improved beyond expectation.”
