5-Community Florida Senior Living Group Grows Leads by 7x
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5%
Increase in CTR
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178%
Increase in conversions
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633%
Increase in Leads
About Provincial Senior Living
Provincial Senior Living operates a group of 5 independently-branded senior living communities, primarily in Florida. Each community maintains its own distinct local website and identity, reflecting the character of its market. Their services include independent living, assisted living, and memory care. They are known for community-specific branding, local roots, and personalized resident care.
Challenge
Because every Provincial community runs under its own brand and website, SmartSites had to manage SEO and paid search as five separate local campaigns rather than one portfolio campaign. Each site needed its own organic authority, local search presence, and paid-search funnel. The challenge was building authority, traffic, and leads individually for each community while coordinating strategy at the portfolio level. Generating qualified leads at an efficient cost was essential to sustaining growth. SmartSites delivered a scalable, per-community digital program that lifted performance across the group.
How we helped Provincial Senior Living.
SmartSites strengthens authority for Provincial senior living communities
SmartSites partnered with Provincial to drive website traffic growth for their portfolio of senior living communities. Through targeted SEO strategy and technical optimization, we delivered measurable organic growth across the network.
- Technical SEO audits and site-wide optimization
- Local SEO and Google Business Profile management
- Content strategy tailored to senior living audiences
- Conversion rate optimization for lead generation
Provincial Senior Living
Best senior living near me
Top 55+ communities in Florida
Illustrative preview. A representative example, not a live search result.
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178%
Increase in conversions
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120%
Increase in organic site traffic
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95%
Increase in site traffic
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24%
Increase in revenue
SmartSites improves lead generation for Provincial senior living communities
SmartSites manages paid search and paid social campaigns for Provincial communities, optimizing for high-intent senior living leads while controlling cost per acquisition.
- Google Ads campaign strategy and optimization
- Meta/Facebook lead generation campaigns
- Landing page and conversion optimization
- Call tracking and lead attribution
Sample ad. A representative example, not a live ad from the campaign.
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633%
Increase in Leads
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63%
Improved Cost Per Lead
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5%
Increase in CTR
Marketing that brings in more residents and families.
Attract more residents and families, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, resident and family needs, and competitive landscape.
- Uncover opportunities to attract more residents and families and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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