Dementia Care Certification Provider Triples Conversion Rate
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218%
Increase in Conversion Rate
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71%
Increase in Leads
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66%
Improved Cost Per Lead
“The SmartSites team have been wonderful to work with so far! They've gone above and beyond.”
About National Council of Certified Dementia Practitioners
The National Council of Certified Dementia Practitioners (NCCDP) specializes in providing dementia certification, comprehensive caregiver training, and essential professional development within the healthcare sector. They are dedicated to elevating the standard of care for individuals with dementia by offering rigorous healthcare training and recognized certification programs. Their curriculum is designed to equip nurses, administrators, and frontline caregivers with the advanced skills and deep understanding necessary to provide compassionate, effective care. They focus on specialized geriatric education.
Challenge
The NCCDP wanted to increase their certification registrations by optimizing their education-focused digital campaigns and significantly improving online visibility for their specialized dementia training programs. Reaching busy healthcare professionals and facility administrators requires highly targeted, authoritative messaging that underscores the value of formal certification. The challenge was to effectively communicate the professional benefits of their programs while navigating the competitive landscape of continuing medical education. Generating highly qualified leads at an efficient cost per acquisition was essential to sustaining their organizational growth and expanding their educational impact.
How we helped National Council of Certified Dementia Practitioners.
SmartSites boosts enrollment for dementia care certification & healthcare training programs
SmartSites helped NCCDP increase certification registrations by optimizing education-focused campaigns and improving visibility for dementia training programs.
- Built ad groups for dementia certification, caregiver training, and professional development.
- Strengthened keyword targeting across healthcare training and certification terms.
- Enhanced ad messaging highlighting accreditation, standards, and career advancement.
- Improved visibility among caregivers, RNs, and senior-care professionals.
top rated dementia certification Sample ad. A representative example, not a live ad from the campaign.
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66%
Improved Cost Per Lead
-
71%
Increase in Leads
-
218%
Increase in Conversion Rate
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Hannah Wright
“Tony and the SmartSites team have been wonderful to work with so far! They've gone above and beyond to research and answer some of my questions and help us figure out how best to address technical issues we've faced.”
