27-Community Senior Living Network Lifts Leads by 42x
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4,144%
Increase in leads
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360%
Increase in organic conversions
-
3,425%
Increase in conversion rate
About Morada Senior Living
Morada Senior Living is a portfolio brand consisting of over 27 senior living communities concentrated in Texas, Oklahoma, New Mexico, and the surrounding southwestern states. Founded specifically to serve local seniors with deep warmth, respect, and a strong sense of familiarity, Morada offers independent living, compassionate assisted living, and highly secure memory care. Operating within the critical healthcare and senior living sector, they are known for their community centered lifestyle programming and compassionate, personalized resident care.
Challenge
Morada came to SmartSites needing consistent, predictable lead flow across a large, geographically dispersed property portfolio. Every single community operated in a vastly different local market with entirely different local competitors and varying price points, meaning that lazy, one size fits all advertising campaigns were never going to work effectively. The challenge was successfully running highly efficient, hyper local SEO and targeted paid search campaigns for every single community while simultaneously keeping the overall cost per lead very low and the lead quality high across markets of vastly different sizes and demographics. Because generating highly qualified local leads at an efficient cost was essential to sustaining their portfolio's growth, SmartSites developed a highly rigorous, data driven digital strategy tailored to each specific local market while strictly maintaining overarching corporate brand consistency.
How we helped Morada Senior Living.
SmartSites strengthens authority for Morada senior living communities
SmartSites partnered with Morada to drive website traffic growth for their portfolio of senior living communities. Through targeted SEO strategy and technical optimization, we delivered measurable organic growth across the network.
- Technical SEO audits and site-wide optimization
- Local SEO and Google Business Profile management
- Content strategy tailored to senior living audiences
- Conversion rate optimization for lead generation
Morada Senior Living
Best senior living near me
Top assisted living in Texas
Illustrative preview. A representative example, not a live search result.
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360%
Increase in organic conversions
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214%
Increase in conversions
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141%
Increase in site traffic
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110%
Increase in organic site traffic
SmartSites improves lead generation for Morada senior living communities
SmartSites manages paid search and paid social campaigns for Morada communities, optimizing for high-intent senior living leads while controlling cost per acquisition.
- Google Ads campaign strategy and optimization
- Meta/Facebook lead generation campaigns
- Landing page and conversion optimization
- Call tracking and lead attribution
Sample ad. A representative example, not a live ad from the campaign.
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4,144%
Increase in leads
-
3,425%
Increase in conversion rate
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100%
Improved cost per lead
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23%
Increase in CTR
Marketing that brings in more residents and families.
We’ll find where your next residents and families are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the residents and families you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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