Google
Clutch
G2Medical Billing Company Boosts Ad Engagement
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35%
Increase in CTR
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13%
Decrease in CPC
About Medi-Corp
Medi-Corp is a medical management, specialized healthcare billing, and innovative medical software development company. Operating within the complex healthcare medical products and services industry, they bring over 30 years of deep, specialized industry experience to the table. They are dedicated to providing affordable, efficient, and fully compliant billing solutions specifically designed for busy physicians, large surgical centers, and specialized anesthesiologists operating across the entire continental United States.
Challenge
Medi-Corp, Inc. specializes in selling complex, high value medical billing services and software directly to physicians and busy hospital billing offices. This specific, niche B2B service is not only inherently difficult to sell on its own due to long sales cycles, but it is also notoriously hard to advertise and market effectively online without wasting ad spend on irrelevant clicks. The executive team at Medi-Corp specifically sought out SmartSites' expert help to comprehensively promote their overall corporate brand, clearly articulate their complex software solutions, and effectively showcase the value that they offer to modern healthcare providers.
How we helped Medi-Corp.
SmartSites builds a custom website for a medical biller
A custom WordPress website for Medi-Corp, a Cranford, New Jersey revenue cycle management company, that explains its client billing, receivable financing, practice management software and consulting services.
- Design & UX: A serious, informative design in blue and white presents the company's services in plain terms.
- Platform & functionality: The WordPress site is easy for the team to use and manage, with pages for services, company background and careers.
- Conversion flow: Learn More calls to action lead visitors from overview content to detailed service pages and contact.
SmartSites improves lead generation for medical billing and healthcare software companies
SmartSites helped Medi Corp optimize their paid search strategy to reach healthcare professionals and decision-makers.
- Service-specific campaigns for medical billing and software solutions
- Practice decision-maker targeting
- Compliance and affordability messaging
- B2B healthcare keyword and ad group structure
top rated medical billing Sample ad. A representative example, not a live ad from the campaign.
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35%
Increase in CTR
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13%
Decrease in CPC
Marketing that brings in more buyers.
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