2-Community California Senior Living Brand Lifts Leads by 175%
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175%
Increase in leads
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100%
Improved cost per lead
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68%
Increase in conversion rate
Marbella Senior LivingAbout Marbella Senior Living
Marbella (Bellamar) Senior Living is a small group of 2 senior living communities in California, offering assisted living and memory care in personalized, boutique-style settings. The brand emphasizes warm, resident-focused care over scale. Their services include assisted living and memory care. They are known for personalized care, intimate community feel, and family-centered service.
Challenge
With just two communities in highly competitive California senior living markets, Marbella needed every paid-search click to count. Limited budget meant there was no room for wasted ad spend. The challenge was generating a steady stream of qualified family inquiries from a small, efficient media budget while competing against much larger national operators. Generating qualified leads at an efficient cost was essential to sustaining growth. SmartSites stepped in with a targeted approach built for sustainable, measurable growth.
How we helped Marbella Senior Living.
SmartSites improves lead generation for Marbella senior living communities
SmartSites manages paid search and paid social campaigns for Marbella communities, optimizing for high-intent senior living leads while controlling cost per acquisition.
- Google Ads campaign strategy and optimization
- Meta/Facebook lead generation campaigns
- Landing page and conversion optimization
- Call tracking and lead attribution
top rated assisted living Sample ad. A representative example, not a live ad from the campaign.
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175%
Increase in leads
-
100%
Improved cost per lead
-
68%
Increase in conversion rate
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4%
Increase in CTR
Marketing that brings in more residents and families.
We’ll find where your next residents and families are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the residents and families you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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