Eastern Shore Senior Living Community Grows Leads by 6x
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503%
Increase in Leads
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278%
Increase in Conversion Rate
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100%
Increase in leads from Microsoft Ads
“Quick responses, always on top of things and willing to take the time for a call to help us strategize.”
About Lakeside At Mallard Landing
Lakeside At Mallard Landing is a senior living community on the Eastern Shore of Maryland, offering independent living, assisted living, and memory care in a waterside setting. The community combines scenic surroundings with personalized resident care. Their services include independent living, assisted living, and memory care. They are known for their waterside setting, engaging lifestyle, and personalized care.
Challenge
Lakeside At Mallard Landing needed a paid-search strategy that could generate consistent, qualified tour requests in a small regional market where search volume is naturally limited. Every ad dollar had to work harder because the total available audience was smaller than in a major metro. The challenge was keeping cost per lead efficient while growing overall lead volume. Generating qualified leads at an efficient cost was essential to sustaining growth. SmartSites launched a focused initiative built around efficient local targeting.
How we helped Lakeside At Mallard Landing.
SmartSites improves lead generation for Lakeside At Mallard Landing senior living communities
SmartSites manages paid search and paid social campaigns for Lakeside At Mallard Landing communities, optimizing for high-intent senior living leads while controlling cost per acquisition.
- Google Ads campaign strategy and optimization
- Meta/Facebook lead generation campaigns
- Landing page and conversion optimization
- Call tracking and lead attribution
top rated senior living Sample ad. A representative example, not a live ad from the campaign.
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503%
Increase in Leads
-
278%
Increase in Conversion Rate
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74%
Improved Cost Per Lead
-
100%
Increase in leads from Microsoft Ads
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55%
Improved cost per lead on Microsoft Ads
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72%
Increase in Microsoft Ads conversion rate
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67%
Improved cost per click on Microsoft Ads
Marketing that brings in more residents and families.
Attract more residents and families, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, resident and family needs, and competitive landscape.
- Uncover opportunities to attract more residents and families and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
“I'm on the brand side and have now worked with SmartSites and Danielle Denman & team for a couple of years now. Danielle was always great to work with - quick responses, always on top of things and willing to take the time for a call to help us strategize on specific focuses any time of the week.”
Nico Lafakis“Best Web Partner that we've had to date!!! We've worked with other website partners in the past and they have been terrible. Their project management was non-existent and their development support was even worse. They made all sorts of promises that they never delivered on, and would constantly give us the run-around about when things would get done. SmartSites is the exact opposite. Organized to a T, and they hit the deadlines that they lay out. They've got great customer support and their project managers really know their stuff and are HIGHLY organized. What's more, you can tell that someone cares about what they do when they don't allow themselves to be constrained by the normal 9-5 hours and call it a day afterward. That's how Anita Kostadinov has been for our business and her professionalism and team speaks volumes for SmartSites and how well they take care of their clients Website needs! We couldn't have made a better decision!”
“SmartSites has earned my trust, and my business. They are scalable, with a deep bench of resources that can meet a lot of demands coming from a very fast-paced, dynamic company. Excellent agency to work with - KUDOS to the entire team.”
