About Jorvet

Jorvet is a family-owned veterinary supply company that has served veterinarians for over five decades. They offer an extensive catalog of medical and surgical supplies for the modern veterinary practice, including instruments, diagnostic tools, anesthesia equipment, and clinic essentials. Known throughout the veterinary community as a trusted brand representing quality, innovation, and breadth of product selection, Jorvet supplies clinics, hospitals, and animal care facilities across the country.

Challenge

Jorvet needed to drive higher product sales and stronger organic search rankings in a niche B2B market where veterinarians source specialized medical and surgical supplies. With over five decades of brand equity and a deep catalog of equipment for the modern veterinary practice, the challenge was making sure that authority translated into discoverability for clinics actively researching products to purchase. SmartSites built a coordinated SEO and PPC approach focused on product-level visibility, technical site improvements, and reaching veterinary buyers across the order journey.

How we helped Jorvet.

SEO

SmartSites Improves Organic Reach for Veterinary Supply & Medical Equipment Brands

SmartSites helped Jorvet enhance search visibility through content and technical improvements.

  • Updated metadata for veterinary supply product pages.
  • Applied crawlability fixes.
  • Improved product-category structure.
  • Delivered monthly updates.

Illustrative preview. A representative example, not a live search result.

  • 65% Increase in conversions
  • 29% Increase in organic conversions
  • 35% Increase in revenue from SEO
  • 79% Increase in ChatGPT traffic
These efforts increased visibility for veterinary equipment and supply searches.
PPC

SmartSites boosts B2B sales for veterinary equipment & animal health supply brands

SmartSites helped Jorvet attract more veterinary buyers by optimizing product-focused campaigns and improving visibility for animal care equipment.

  • Built ad groups for vet instruments, diagnostic tools, and clinic supplies.
  • Strengthened keyword targeting across veterinary equipment and animal health terms.
  • Enhanced ad messaging emphasizing quality, reliability, and clinical performance.
  • Improved Shopping visibility for top veterinary products.

Sample ad. A representative example, not a live ad from the campaign.

  • 495% Increase in ROAS
  • 660% Increase in revenue
  • 52% Improved cost per order
  • 979% Increase in orders
These efforts helped Jorvet increase inquiries from clinics, hospitals, and animal care facilities.

Marketing that brings in more buyers.

We’ll find where your next buyers are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the buyers you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • The Manifest Top Healthcare SEO Company
  • Clutch Top Healthcare SEO Company United States 2026
  • G2 Leader, PPC Services, Fall 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Ashley Ismailovski Stephanie Cook Connor O’Hanlon

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