Scottsdale Orofacial Pain Clinic Quadruples Organic Clicks
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100%
Increase in website conversions
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75%
Increase in organic conversions
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261%
Increase in organic impressions
“Really great to work with! He is very responsive to whenever we have problems!”
About Head Pain Institute
Head Pain Institute is a multi-specialty orofacial pain treatment center in Scottsdale, Arizona, that diagnoses and treats head, face, neck, and ear pain. Led by Dr. Antonia Teruel, who has held faculty positions at USC, the University of Pittsburgh, and A.T. Still University, the practice's providers have more than 80 years of combined experience and all hold Diplomate status from the American Board of Orofacial Pain. The team treats TMJ/TMD, headaches and migraines, ear pain and ringing, and sleep apnea and snoring, with treatments including cold laser therapy, joint and muscle injections, therapeutic Botox for pain, PRP and regenerative injection therapy, and custom oral orthotic and sleep appliances that offer an alternative to CPAP. Patients across the Phoenix metro area can schedule appointments online.
Challenge
Most Head Pain Institute patients have seen multiple providers and tried many medications before finding the practice, so it has to be visible at the moment a long-time sufferer searches for TMJ, migraine, or sleep apnea help in Scottsdale. The practice competes with a dedicated headache institute as well as neurologists, ENTs, general dentists, and sleep clinics across the Phoenix area. Its search traffic had declined, the site content was symptom-focused rather than treatment-centered, the testimonials page was empty, and the online forms frustrated patients. Tracking also needed to be verified. SmartSites set out to refresh the site's content and tagging, strengthen its local signals, and grow appointment requests from organic search.
How we helped Head Pain Institute.
SmartSites grows new patient demand for orofacial pain & TMJ specialists
SmartSites helped Head Pain Institute reach more Arizona patients searching for relief from TMJ, migraine, ear pain, and sleep apnea.
- Tagging Audit: Audited the Google Tag Manager container and completed Google tagging updates to support ranking and local search visibility.
- Local Signals: Added a Google Maps pin to the location tab and site footer and updated the practice's hours of operation.
- Content Strategy: Shifted content from symptom-focused to treatment-centered messaging, integrating practice information and patient testimonials.
- Redesign Planning: Scoped a patient-focused website redesign starting with a homepage refresh, with recurring backlink health checks in the meantime.
Head Pain Institute
Best tmj specialists near me
Top tmj doctors in Scottsdale
Illustrative preview. A representative example, not a live search result.
-
100%
Increase in website conversions
-
75%
Increase in organic conversions
-
257%
Increase in organic clicks
-
261%
Increase in organic impressions
Marketing that brings in more patients.
We’ll find where your next patients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the patients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your practice together.
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Head Pain Institute
“Jared is really great to work with! He is very responsive to whenever we have problems!”
