Google
Clutch
G2Home Care Shop Drives Site Traffic by 57%
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57%
Increase in site traffic
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42%
Increase in organic site traffic
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6,649%
Increase in content interactions
About Gentle Shepherd Home Care
Gentle Shepherd Home Care is a dedicated healthcare company committed to delivering results for their clients. Their focus on quality and compassionate customer satisfaction has driven consistent growth in an increasingly competitive market. Operating within the senior living and in-home care sector, the agency provides personalized assistance designed to help elderly individuals maintain their independence and dignity. Their team of trained caregivers offers a range of services, from daily living support to specialized memory care, ensuring families have peace of mind.
Challenge
SmartSites helped Gentle Shepherd Home Care improve content performance and technical readiness for high-intent local searches. Their primary objective was to increase lead generation for in-home care services. The senior living healthcare market requires a delicate, trust-building approach to digital marketing, as families are searching for reliable care for their loved ones. By optimizing their service pages and ensuring the website was easily navigable, SmartSites helped the agency connect with families actively seeking compassionate and professional home care solutions.
How we helped Gentle Shepherd Home Care.
SmartSites Strengthens Online Reach for Home Care & Senior Support Agencies
SmartSites helped Gentle Shepherd Home Care improve content performance and technical readiness for high-intent searches.
- Created sample content tailored toward home care services.
- Performed website audit fixes to address technical gaps.
- Improved on-page SEO with targeted metadata.
- Delivered monthly updates aligned with care-specific search intent.
Nationwide
Best home care agencies
Top senior home care providers
Illustrative preview. A representative example, not a live search result.
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57%
Increase in site traffic
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42%
Increase in organic site traffic
SmartSites Enhances Gentle Shepherd Home Care’s Social Media Presence and Community Trust
SmartSites partnered with Gentle Shepherd Home Care, a compassionate home care provider, to improve its online presence and better connect with older adults and their families. By combining informative and heartfelt content, we helped the brand highlight its caregivers, services, and community involvement.
- Compassionate Content Strategy: Shared “Why Us” features, caregiver spotlights, holiday posts, and podcast clips to showcase dedication and trust.
- Consistent Engagement: Replied to comments, followed relevant accounts, and maintained active pages to build stronger connections with families.
- Targeted Audience Outreach: Reached older clientele and their loved ones through campaigns on Instagram and Facebook tailored to home care needs.
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153,789%
Increase in content reach
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6,718%
Increase in content reach
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5,042%
Increase in content interactions
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28,213%
Increase in content views
Marketing that brings in more residents and families.
We’ll find where your next residents and families are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the residents and families you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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