About Ethos Spa

Ethos Spa is a small business located in New Jersey. Owned and operated by Dr. Hardik Soni, Ethos Spa and its dedicated team of highly trained professionals are committed to providing their valued clients with safe, effective aesthetic procedures. Operating in the Healthcare Medical Spa sector, their cosmetic services include precision Botox, advanced clinical acne treatment, and highly effective laser hair removal. Ethos Spa utilizes the latest advances in non-invasive cosmetic treatments and state-of-the-art technologies.

Challenge

Dr. Soni previously had difficulty gaining high-quality, targeted website traffic and successfully acquiring highly qualified, ready-to-book leads from the numerous people actually visiting the website. The specific industry that serves high-end cosmetic procedures in New Jersey is fiercely competitive, and SmartSites therefore fully knew that significantly improving Dr. Soni's search rankings would not be an easy task. With highly searched terms such as Botox, acne treatment, and laser hair removal, SmartSites had to be strategic, precise, and persistent with their SEO methods to provide long-lasting, profitable results.

How we helped Ethos Spa.

SEO

SmartSites strengthens authority for medical spas

SmartSites built organic search visibility for Ethos Spa Skin and Laser through strategic content and optimization.

  • Treatment content development capturing Botox and acne treatment searches
  • Patient education guides building trust with aesthetic treatment audiences
  • Provider bio and credential pages establishing physician authority and expertise
  • Skin care and aesthetic treatment articles positioning the practice as a trusted resource

Illustrative preview. A representative example, not a live search result.

  • 436% Increase in total site traffic
  • 817% Increase in organic search traffic
These efforts helped Ethos Spa Skin and Laser reach more patients in both English and Spanish, growing organic search traffic by 817%.
PPC

SmartSites improves lead generation for medical spas

SmartSites helped Ethos Spa Skin and Laser leverage targeted advertising to reach qualified customers in their market.

  • Treatment-specific ad campaigns capturing Botox and acne treatment audiences
  • Safe, effective procedure messaging for aesthetic care preferences
  • Aesthetic treatment keywords targeting local cosmetic searches
  • Provider credential and consultation messaging in ad copy

Sample ad. A representative example, not a live ad from the campaign.

  • 45% Decrease in CPC
The campaign helped Ethos Spa Skin and Laser reach Spanish- and English-speaking patients more efficiently, cutting cost per click by 45%.

Marketing that brings in more patients.

We’ll find where your next patients are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the patients you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • The Manifest Top Healthcare SEO Company
  • Clutch Top Healthcare SEO Company United States 2026
  • G2 Leader, PPC Services, Fall 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Richard Yenicag Connor O’Hanlon Ashley Ismailovski

Let’s grow your med spa together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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Dr. Hardik Soni, M.D Dr. Hardik Soni, M.D

“SmartSites has been providing multiple services to me for the past year. I have been very pleased with the services SmartSites has done for me from website creation, link building, and SEO. Ultimately this has led to several top 3 positions in major online directories such as Google. This is of tremendous value because 70% of my clients are referred from internetsearches .One of my service offerings has almost doubled and the return on investment has been at least 5 fold. I am very pleased with the professionalism, caliber of work, and attentiveness to my needs. I highly recommend them to any business looking to establish an internet presence as well as stand above their competition.”