Google
Clutch
G2Aesthetic & Cosmetic Treatment Practice Quadruples Lead Volume
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313%
Increase in leads
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59%
Improved cost per lead
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58%
Increase in conversion rate
“SmartSites has been great with our Google Ads campaigns. We get more leads than ever. I would recommend SmartSites.”
About ESK MD
ESKMD Facial Plastic Surgery is a boutique practice led by Dr. Edward S. Kwak, a double board-certified facial plastic surgeon based on the Upper East Side of Manhattan. Operating within the Healthcare Plastic Surgery industry, the practice specializes exclusively in facial and neck procedures, including rhinoplasty, facelifts, eyelid surgery, brow and neck lifts, and a full range of non-surgical treatments. Dr. Kwak specializes in rhinoplasty and in ethnic and Asian cosmetic surgery techniques. Practicing out of a private, AAAASF-accredited surgical center, Dr. Kwak brings a highly personalized, artistry-driven approach to every patient, consistently delivering natural-looking results for a diverse clientele.
Challenge
The facial plastic surgery market is highly saturated, requiring practices to effectively differentiate themselves to attract patients seeking high-end aesthetic treatments. SmartSites helped ESK MD attract more treatment inquiries by optimizing procedure-focused campaigns and improving search visibility for their specialized cosmetic services. Their primary objective was to increase targeted lead generation and boost consultations for high-value procedures like rhinoplasty and facelifts. SmartSites implemented a strategic digital advertising approach to capture high-intent local healthcare searches.
How we helped ESK MD.
SmartSites improves patient acquisition for facial plastic surgery practices
SmartSites helped ESK MD attract more treatment inquiries by optimizing procedure-focused campaigns and improving visibility for facial plastic surgery services.
- Built targeted ad groups for rhinoplasty, facelifts, eyelid surgery, and non-surgical treatments.
- Strengthened keyword targeting around facial plastic surgery, brow and neck lift, and rejuvenation terms.
- Enhanced ad messaging emphasizing expertise, safety, and natural results.
- Improved visibility for high-intent local facial plastic surgery searches.
top rated facial plastic surgery Sample ad. A representative example, not a live ad from the campaign.
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59%
Improved cost per lead
-
313%
Increase in leads
-
58%
Increase in conversion rate
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9%
Increase in CTR
Marketing that brings in more patients.
We’ll find where your next patients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the patients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your practice together.
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Ji Kwak
“SmartSites has been great with our Google Ads campaigns. We get more leads than ever. I would recommend SmartSites.”
