Pay Per Click

Aesthetic & Cosmetic Treatment Practice Quadruples Lead Volume

313% Increase in Leads
59% Improved Cost Per Lead
58% Increase in Conversion Rate

Industry Medical & Healthcare
Category Plastic Surgery
Audience Local
Objective Lead Generation

About ESK MD

ESKMD Facial Plastic Surgery is a boutique practice led by Dr. Edward S. Kwak, a double board-certified facial plastic surgeon based on the Upper East Side of Manhattan. Operating within the Healthcare Plastic Surgery industry, the practice specializes exclusively in facial and neck procedures, including rhinoplasty, facelifts, eyelid surgery, brow and neck lifts, and a full range of non-surgical treatments. Dr. Kwak specializes in rhinoplasty and in ethnic and Asian cosmetic surgery techniques. Practicing out of a private, AAAASF-accredited surgical center, Dr. Kwak brings a highly personalized, artistry-driven approach to every patient, consistently delivering natural-looking results for a diverse clientele.

Challenge

The facial plastic surgery market is highly saturated, requiring practices to effectively differentiate themselves to attract patients seeking high-end aesthetic treatments. SmartSites helped ESK MD attract more treatment inquiries by optimizing procedure-focused campaigns and improving search visibility for their specialized cosmetic services. Their primary objective was to increase targeted lead generation and boost consultations for high-value procedures like rhinoplasty and facelifts. SmartSites implemented a strategic digital advertising approach to capture high-intent local healthcare searches.

How we helped ESK MD.

PPC

SmartSites improves patient acquisition for facial plastic surgery practices

SmartSites helped ESK MD attract more treatment inquiries by optimizing procedure-focused campaigns and improving visibility for facial plastic surgery services.

Built targeted ad groups for rhinoplasty, facelifts, eyelid surgery, and non-surgical treatments.
Strengthened keyword targeting around facial plastic surgery, brow and neck lift, and rejuvenation terms.
Enhanced ad messaging emphasizing expertise, safety, and natural results.
Improved visibility for high-intent local facial plastic surgery searches.

Sample ad. A representative example, not a live ad from the campaign.

59% Improved Cost Per Lead
313% Increase in Leads
58% Increase in Conversion Rate
9% Increase in CTR

These efforts helped ESK MD increase appointment requests for facial procedures.

Marketing that brings in more patients.

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