Montclair Implant Dentist Launches a Comfort-First Practice Website
About Edgemont Dental Arts
Edgemont Dental Arts is a dental practice in Montclair, New Jersey, located across from Edgemont Memorial Park and led by Dr. Michael C. Davidson, DMD, DABOI. Dr. Davidson established the practice to make dental care comfortable and affordable, and he treats children and adults with preventative care, emergency dentistry, periodontal therapy, fillings, crowns, bridges, root canals, dentures, and cosmetic dentistry such as whitening and bonding. A board-certified implant surgeon and Diplomate of the American Board of Oral Implantology, he places single and multiple implants, including All-On-X, and completes more than a hundred hours of continuing education a year. The office offers sedation dentistry, CareCredit financing, and handicapped access, holds a 4.8 patient rating, and was named Best Dentist of Essex County in the Best of Essex 2025 awards.
Challenge
Montclair and Essex County have no shortage of dentists, from independent practices to chains and cosmetic-only clinics, and many of the patients Edgemont wants to reach are anxious about the chair, price-sensitive, or both. The practice was already a SmartSites SEO client and wanted more new-patient appointment requests and phone calls, especially for implants and cosmetic work, but its website had to carry a long menu of services, from a routine cleaning to full-mouth implants and denture repairs, without losing a nervous first-time visitor. It also needed to put its Best of Essex award, its reviews, and Dr. Davidson's credentials to work as reassurance. SmartSites set out to design and build a website that makes booking feel easy and safe for every kind of patient.
How we helped Edgemont Dental Arts.
SmartSites builds a comfort-first website for family & implant dentists
SmartSites designed and built a new website for Edgemont Dental Arts that calms an anxious patient, shows the credentials behind the care, and puts an appointment request one click away.
- Design & UX: Opened with a full-width office video hero, Book Now and Payment buttons fixed in the header, and a Call and Request An Appointment pair repeated down the page.
- Service pages: Launched pages for preventative and emergency care, cleanings, family and children's dentistry, periodontal therapy, fillings, implants and their cost, crowns, bridges, root canals, cosmetic dentistry, and a full denture section covering immediate, implant-retained, and partial dentures plus relines and repairs.
- Trust: Added a Best of Essex 2025 award band, a Meet Dr. Davidson page with his education, fellowship, and professional associations, a Customer Reviews page, and FAQs.
- Patient information: Built a scheduling form, patient registration forms, first-visit information, insurance and financing with CareCredit, sedation dentistry, handicapped access, and a Montclair dental blog.
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