Google
Clutch
G2Cosmetic & Laser Spa Boosts Site Traffic by 17x
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1,636%
Increase in total site traffic
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401%
Increase in organic search traffic
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218%
Increase in CTR
“I appreciate their professionalism, attention to detail, and attention to my business.”
Gerstman Cosmetic & Laser SpaAbout Gerstman Cosmetic & Laser Spa
Gerstman runs a boutique cosmetic spa located on Park Avenue, in the very heart of New York City. Operating in the Healthcare Medical Spa sector, they offer high-quality cosmetic spa treatments such as precision Botox, advanced Ultherapy, highly effective laser hair removal, and specialized, clinical acne treatment. The company's core, driving mission is to compassionately help people achieve their personal aesthetic goals and feel confident in their own skin.
Challenge
Running a highly exclusive boutique medical spa in the competitive heart of Manhattan essentially means two things: dealing with highly demanding people and paying steep rents. Gerstman is a plastic surgeon and a trusted source among celebrities, artists, and designers alike. Still, without a strong, visible digital presence in the local, highly saturated community, it was virtually impossible for Dr. Gerstman to consistently book the volume of high-value appointments necessary to stay afloat and thrive. SmartSites crafted a comprehensive, targeted plan to tackle each of these unique challenges head-on.
How we helped Gerstman Cosmetic & Laser Spa.
SmartSites builds an elegant website for a medical spa
A custom WordPress website for Gerstman Cosmetic & Laser Spa, Dr. Gerstman's boutique medical spa in New York City, built to feature her aesthetic treatments and expertise.
- Design & UX: An elegant, minimalist design in gold, black and white reflects the boutique feel of the practice.
- Platform & functionality: The mobile-friendly WordPress build is organized so visitors can find treatment information quickly.
- Conversion flow: A contact form gives prospective clients a direct way to ask about treatments or request an appointment.
SmartSites strengthens authority for aesthetic medicine and cosmetic practices
SmartSites built organic search visibility for Dr. Gerstman Aesthetic Medicine through strategic content and optimization.
- Treatment procedure explanation guides helping patients understand cosmetic options
- Before-and-after photo galleries and case study content demonstrating results
- Specialist credentials and patient safety information building trust and confidence
- Recovery timeline and aftercare guides supporting patient decision and experience
Gerstman Cosmetic & Laser Spa
Best med spa near me
Top rated cosmetic spas in nyc
Illustrative preview. A representative example, not a live search result.
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401%
Increase in organic search traffic
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249%
Increase in organic page views
SmartSites improves lead generation for aesthetic medicine and cosmetic practices
SmartSites helped Dr. Gerstman Aesthetic Medicine leverage targeted advertising to reach qualified customers in their market.
- Specific treatment procedure targeting for botox, fillers, and laser therapies
- Before-and-after visual campaigns showcasing treatment transformation results
- Financing and payment plan messaging reducing cost barriers for elective procedures
- Consultation booking ads with reduced friction for new patient inquiries
Sample ad. A representative example, not a live ad from the campaign.
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218%
Increase in CTR
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1,636%
Increase in total site traffic
Marketing that brings in more patients.
We’ll find where your next patients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the patients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your med spa together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
Dr. Leslie Gerstman“I found SmartSites while looking for a reliable team to do my online marketing. I work in a highly competitive market in the NYC area and finding someone dependable who can great results is not easy. Not only did a find a team of young professionals who were competent in SEO, but also found a team to handle my entire online presence. From designing a new website to match the aesthetics of my spa, to handling my SEO, and managing my PPC campaigns, I couldn’t be happier. My project manager Matt is very reliable and quick to reply to my emails or calls. Whether it is a weekday, weeknight, or weekend, I know I can rely on Matt and the SmartSites team to help ensure my projects are on task and getting done properly. I know I can trust Matt and the SmartSites team to help ensure my projects are on task and on time. I appreciate their professionalism, attention to detail, and attention to my business.”
