Dr. Gerstman Aesthetic Medicine Marketing

Dr. Gerstman sees an increase in bookings after a website redesign, search engine optimization, and a Google Adwords campaign.

Dr. Gerstman runs a boutique cosmetic spa located on Park Avenue, in the heart of New York City. They offer high quality cosmetic spa treatments such as Botox, Ultherapy, laser hair removal, and acne treatment. The company’s mission is to help people achieve their personal aesthetic goals.

The Challenge

Running a boutique medical spa in the heart of Manhattan means two things: pretty people and steep rents. Dr. Gerstman is a world-renowned plastic surgeon, and a reputable source among celebrities, artists, and designers alike. Still, without a strong presence in the local community, it was impossible for Dr. Gerstman to book the appointments necessary to stay afloat.

The Plan

Redesign the website with a luxury feel and responsive layout.

Migrate to a WordPress CMS.

Research and select keywords.

Write content for all services pages.

Implement onsite SEO optimizations.

Write weekly blog posts.

Publish press releases.

Manage a pay-per-click campaign through Google Adwords.

Run a link building campaign to increase search rankings.

Ongoing maintenance and support.

See The Results

999%Increase in Conversions
999%Decrease in CPC
999%Increase in click through rate

Dr. Leslie Gerstman Before & After Responsive Website Redesign Showcase
Dr. Leslie Gerstman offers innovative, effective, safe treatments for female patients
Dr. Leslie Gerstman offers mobile and laptop users a fully riveting and opertional site
Dr. Leslie Gerstman's immersive, breath-taking webiste now includes tablet user-friendliness