About Dr Alex NYC
Dr. Alex is a New Jersey based cosmetic dental practice led by Dr. Alex Rubinov DDS. Dr. Alex specializes in a comprehensive range of advanced dental treatments including Professional Teeth Whitening, intricate Cosmetic Dentistry, modern Orthodontics, Full Mouth Rehabilitation, durable Dental Implants, TMJ therapy, and specialized Periodontal care. Operating within the highly competitive healthcare sector, they are deeply committed to providing personalized dental care that improves both the aesthetic appearance and overall oral health of their valued patients.
Challenge
Operating in a highly saturated local dental market, Dr. Alex NYC needed a robust digital marketing strategy to effectively attract new patients actively seeking high end cosmetic dental procedures. SmartSites helped Dr. Alex NYC generate significantly more qualified appointment requests by meticulously optimizing their specific procedure focused advertising campaigns and substantially improving their overall online visibility for advanced cosmetic dental treatments. Generating highly qualified patient leads at an efficient cost per acquisition was essential to sustaining their long term practice growth and outpacing rival cosmetic dentists in the area. SmartSites deployed advanced local search targeting to maximize their digital footprint.
How we helped Dr Alex NYC.
SmartSites builds a portfolio website for a cosmetic dentist
A custom WordPress website for Dr. Alex, a Manhattan cosmetic dentist, that showcases his portfolio and invites patients to schedule a visit.
- Design & UX: A simple red, white and black design puts professional images of the dentist's work front and center.
- Platform & functionality: WordPress makes it easy to present dental services with images and helpful information.
- Conversion flow: Schedule a Visit calls to action lead patients from the portfolio to booking.

SmartSites boosts patient acquisition for cosmetic & restorative dental practices
SmartSites helped Dr. Alex Rubinov attract more high-intent patients by improving treatment-page content and fixing technical barriers.
- Updated meta descriptions across cosmetic, restorative, and surgical dental treatments.
- Resolved crawl errors, spacing issues, and structure problems through technical audit fixes.
- Improved content clarity and internal linking for patient-focused pages.
- Delivered monthly SEO updates with trackable improvements.
Dr Alex NYCIllustrative preview. A representative example, not a live search result.
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168% Increase in site traffic
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484% Increase in conversions
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133% Increase in organic site traffic
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476% Increase in organic conversions
SmartSites improves patient acquisition for cosmetic dentistry & smile makeover practices
SmartSites helped Dr. Alex NYC generate more appointment requests by optimizing procedure-focused campaigns and improving visibility for cosmetic dental treatments.
- Built targeted ad groups for veneers, implants, Invisalign, and cosmetic dentistry services.
- Strengthened keyword targeting across smile enhancement and aesthetic-dental terms.
- Enhanced ad messaging highlighting expertise, results, and VIP-level patient care.
- Improved visibility for high-intent cosmetic dentistry searches through refined campaign structure.
- Included a dedicated landing page for smile-makeover inquiries.
Sample ad. A representative example, not a live ad from the campaign.
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36% Improved cost per lead
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22% Increase in leads
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32% Increase in conversion rate
Marketing that brings in more patients.
We’ll find where your next patients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the patients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your dental practice together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Dr. Alex Rubinov

“I have worked with this group for several years. We are in the process of a second website redesign. SmartSites is knowledge, understanding of your market and exceeds expectations. They are more than just a website company, let them show you how they can drive you more business!”



