22-Community Resort-Style Senior Living Brand Grows Leads by 13x
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1,200%
Increase in Leads
-
378%
Increase in conversions
-
691%
Increase in Conversion Rate
About Discovery Village Senior Living
Discovery Village is an upscale, resort style senior living brand with over 22 communities primarily located across the sunbelt states of Florida and Texas. As a flagship part of the Discovery Senior Living corporate family, the luxury brand offers independent living, compassionate assisted living, and highly secure memory care, very often featuring completely separate, massive IL and AL buildings located on a single, sprawling campus. Operating within the high end healthcare and senior living industry, they are known for their upscale amenities, high end finishes, and a hospitality driven senior living experience.
Challenge
Discovery Village came to SmartSites needing a digital partner who could manage complex SEO and large-scale paid media campaigns across their unique dual building campuses and multiple highly competitive, affluent local markets. Every single luxury community had to compete effectively in hyper local search results while the overarching corporate brand maintained a unified, upscale digital presence across the entire portfolio. As a luxury operator, successfully balancing a high volume of qualified, affluent lead generation with strict, premium brand positioning demanded sophisticated, enterprise level campaign management. Because generating highly qualified, high net worth leads at an efficient cost was essential to sustaining their luxury growth, SmartSites built a multi location digital strategy that drove both organic search authority and paid search lead volume at scale.
How we helped Discovery Village Senior Living.
SmartSites strengthens authority for Discovery Village senior living communities
SmartSites partnered with Discovery Village to drive website traffic growth for their portfolio of senior living communities. Through targeted SEO strategy and technical optimization, we delivered measurable organic growth across the network.
- Technical SEO audits and site-wide optimization
- Local SEO and Google Business Profile management
- Content strategy tailored to senior living audiences
- Conversion rate optimization for lead generation
Discovery Village Senior Living
Best senior living near me
Top resort senior living Florida
Illustrative preview. A representative example, not a live search result.
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378%
Increase in conversions
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224%
Increase in site traffic
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163%
Increase in organic conversions
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118%
Increase in organic site traffic
SmartSites improves lead generation for Discovery Village senior living communities
SmartSites manages paid search and paid social campaigns for Discovery Village communities, optimizing for high-intent senior living leads while controlling cost per acquisition.
- Google Ads campaign strategy and optimization
- Meta/Facebook lead generation campaigns
- Landing page and conversion optimization
- Call tracking and lead attribution
Sample ad. A representative example, not a live ad from the campaign.
-
1,200%
Increase in Leads
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691%
Increase in Conversion Rate
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87%
Improved Cost Per Lead
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18%
Increase in CTR
Marketing that brings in more residents and families.
Attract more residents and families, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
Schedule a meeting to:
- Define your growth goals, resident and family needs, and competitive landscape.
- Uncover opportunities to attract more residents and families and increase conversions.
- Map out a results-driven strategy to elevate your online presence and maximize ROI.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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