7-Community Senior Living Brand Increases Leads by 12x
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7%
Increase in CTR
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1,140%
Increase in leads
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665%
Increase in conversion rate
About Discovery Commons Senior Living
Discovery Commons is the approachable mid tier sister brand to the luxury Discovery Village, featuring 7 senior living communities primarily located in Florida, Virginia, and Maryland. As a core part of the Discovery Senior Living corporate family, the brand offers independent living, compassionate assisted living, and highly secure memory care, all set within welcoming, community focused environments. Operating within the competitive healthcare and senior living sector, they are known for providing high quality clinical care, approachable and active lifestyles, and a strong emphasis on daily resident engagement.
Challenge
Discovery Commons needed to compete in crowded, saturated local senior living markets while operating on a very lean, strict advertising budget, which meant every single marketing dollar had to work significantly harder to generate a return. Their local competitors included both large, well funded national brands and deeply entrenched, smaller independent local operators, making it difficult to clearly differentiate their brand online. The challenge was building sharp, hyper local SEO and highly efficient, low cost paid search campaigns while simultaneously keeping all landing pages optimized to successfully convert highly qualified family caregivers into booked physical tours. Because generating highly qualified local leads at a strictly efficient cost was essential to sustaining their growth, SmartSites engineered a highly rigorous, results oriented digital strategy designed specifically to address each budget challenge directly.
How we helped Discovery Commons Senior Living.
SmartSites strengthens authority for Discovery Commons senior living communities
SmartSites partnered with Discovery Commons to drive website traffic growth for their portfolio of senior living communities. Through targeted SEO strategy and technical optimization, we delivered measurable organic growth across the network.
- Technical SEO audits and site-wide optimization
- Local SEO and Google Business Profile management
- Content strategy tailored to senior living audiences
- Conversion rate optimization for lead generation
Discovery Commons Senior Living
Best senior living near me
Top independent living Florida
Illustrative preview. A representative example, not a live search result.
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128%
Increase in site traffic
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65%
Increase in organic site traffic
SmartSites improves lead generation for Discovery Commons senior living communities
SmartSites manages paid search and paid social campaigns for Discovery Commons communities, optimizing for high-intent senior living leads while controlling cost per acquisition.
- Google Ads campaign strategy and optimization
- Meta/Facebook lead generation campaigns
- Landing page and conversion optimization
- Call tracking and lead attribution
Sample ad. A representative example, not a live ad from the campaign.
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1,140%
Increase in leads
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665%
Increase in conversion rate
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83%
Improved cost per lead
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7%
Increase in CTR
Marketing that brings in more residents and families.
We’ll find where your next residents and families are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the residents and families you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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