Physician-Led NJ Practice Grows Google Business Profile Views by 146%
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146%
Increase in Google Business Profile views
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71%
Increase in direction requests
“SmartSites tailored their work to suit my needs and accomplished the goals better than anyone I had contracted with in the past.”
About Best Reflections
Best Reflections is a physician-led CoolSculpting practice in Princeton, New Jersey, led by board-certified internal medicine physician Dr. Angela Merlo, who also leads Digestive Health MD, a full-service gastroenterology practice. Unlike spa-style providers with limited medical oversight, the practice offers non-surgical fat reduction, body sculpting, and body contouring with clinical oversight and hospital-level safety and cleanliness standards. Dr. Merlo personally designs every treatment plan and follows each patient from consultation through follow-up, with no handoffs to untrained staff. The practice serves people seeking FDA-cleared, non-invasive fat reduction, including patients after pregnancy or weight loss surgery, from a convenient central New Jersey location, and offers free consultations and special pricing for returning clients and Digestive Health MD patients.
Challenge
Dr. Merlo's practices had never done any marketing, and the goal was direct: more phone calls and stronger rankings for specific keywords around Lawrenceville and Princeton, where a larger competitor dominated gastroenterology searches. The CoolSculpting site carried outdated and unrealistic images, mobile display problems, and inconsistent business details, including wrong phone numbers, a fax number, and references to the wrong town, all of which undermined trust and local search signals. As traffic grew, call volume did not keep pace, pointing to a conversion gap, and Google Analytics integration issues made results hard to measure. SmartSites set out to correct the site's foundation, rebuild its key pages around Dr. Merlo's credentials, and grow local visibility that turns into calls.
How we helped Best Reflections.
SmartSites builds local visibility for physician-led aesthetic & medical practices
SmartSites helped Best Reflections stand out to central New Jersey patients comparing CoolSculpting and weight loss providers.
- Business Information Cleanup: Verified and corrected phone numbers, addresses, and location references across key pages and removed an inaccurate fax number.
- Core Page Rebuild: Coded new Contact Us, New Jersey location, FAQs, and Behind the Science pages and revamped the Meet the Doctor page to showcase Dr. Merlo's credentials.
- Content & E-E-A-T: Published CoolSculpting blogs on pain, permanence, and safety, added physician information to pages and posts, and developed a new weight loss management page.
- Technical & Tracking: Replaced outdated images, resolved Google Analytics integration issues, and ran ongoing technical SEO and Search Console indexing checks.
Best Reflections
Best coolsculpting near me
Top coolsculpting in Princeton
Illustrative preview. A representative example, not a live search result.
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146%
Increase in Google Business Profile views
-
71%
Increase in direction requests
Marketing that brings in more patients.
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Angela Merlo
“Diane is great to work with. SmartSites tailored their work to suit my needs and accomplished the goals better than anyone I had contracted with in the past for my website.”
