NJ Problem Gambling Helpline Grows Profile Views by 57%
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57%
Increase in Google Business Profile views
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26%
Increase in website visits from social media, 3 months before we started vs first 3 months
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28%
Increase in direction requests
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About Council on Compulsive Gambling of NJ
The Council on Compulsive Gambling of New Jersey (CCGNJ) is a private nonprofit 501(c)(3) organization based in Hamilton, New Jersey, that represents the interests of problem and disordered gamblers and their families. Established in 1982, it operates the free, confidential, 24/7 1-800-GAMBLER helpline by call or text, offers live chat with an expert, and refers individuals and families to treatment providers and Gamblers Anonymous meetings across the state. CCGNJ also guides people through self-exclusion and gambling-blocking software, runs the CPR School Prevention Program, delivers a 30-hour virtual training course for professionals, and gives free public presentations. It works under contract with the New Jersey Department of Human Services and neither opposes nor endorses legalized gambling.
Challenge
Since New Jersey legalized sports betting in 2018, calls to the 1-800-GAMBLER helpline have risen roughly 300%, with many callers under 34. CCGNJ needed people in crisis, and the families supporting them, to find its free helpline, chat, and treatment referrals ahead of commercial listings whenever they searched for help. The organization had worked with a previous agency and was not happy with the results, and its Google Business Profile and local search presence needed more attention. Reporting also had to meet state requirements. SmartSites set out to grow CCGNJ's visibility with New Jersey residents searching for problem gambling support and to turn that visibility into more helpline contacts, meeting referrals, and website visits.
How we helped Council on Compulsive Gambling of NJ.
SmartSites builds organic reach for nonprofit helplines & support organizations
SmartSites helped the Council on Compulsive Gambling of NJ show up for the searches New Jersey residents make when gambling becomes a problem.
- Problem-Specific Pages: Built ten new webpages a month in the first three months, covering college student, women's, mobile, lottery, online, esports, fantasy sports, poker and table-game gambling problems, plus prevention, intervention, treatment, awareness and signs-of-addiction pages.
- Ongoing Content: Published five new blogs every month since, answering questions such as how to stop online gambling, how to help someone with a gambling addiction and what to expect when calling a helpline.
- Link Building: Ran a monthly link-building program that acquired between eight and 34 new backlinks a month across nonprofit, health and New Jersey directories.
- Google Business Profile: Kept the Hamilton profile current so people in crisis find the free, confidential 1-800-GAMBLER helpline and chat first.
Council on Compulsive Gambling of NJ
Gambling helpline near me
GA meetings in New Jersey
Illustrative preview. A representative example, not a live search result.
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57%
Increase in Google Business Profile views
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28%
Increase in direction requests
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24%
Increase in website visits from Google Business Profile
SmartSites grows social engagement for nonprofit helplines & support organizations
SmartSites manages the Council on Compulsive Gambling of NJ's Facebook, Instagram, TikTok and X presence so the 1-800-GAMBLER helpline stays visible to the people who need it.
- Content Shift: Moved from 'Did You Know' posts to broader, more relatable content that performs better with audiences, especially on Instagram.
- Boosted Posts: Ran monthly boosted posts, including webinar promotion, to reach beyond existing followers.
- Weekly Engagement: Kept up weekly engagement across all four platforms and reported audience growth month over month.
- State Reporting: Adjusted reporting to meet state requirements with separate and combined impressions metrics.
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428%
Increase in content interactions, last 12 months vs prior 12
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2,184%
Increase in link clicks, last 12 months vs prior 12
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26%
Increase in website visits from social media, 3 months before we started vs first 3 months
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369%
Increase in new followers, last 12 months vs prior 12
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