Medical Supply Retailer Nearly Triples PPC Revenue
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190%
Increase in Revenue
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174%
Increase in Orders
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64%
Increase in ROAS
“What stands out most is how hands-on and responsive their team is.”
About Cornell Surgical Company
Cornell Surgical Company has supplied medical equipment and supplies since 1945, serving healthcare professionals, medical and nursing students, and families for more than 80 years. The company is a trusted source for stethoscopes from Littmann, Eko, MDF, Thinklabs, and ADC, along with diagnostic otoscope and ophthalmoscope sets, blood pressure devices, diagnostic instruments, aesthetics supplies, scrubs, and PPE. Cornell Surgical offers competitive pricing, personalized bulk and group ordering, and both in-store and online shopping, making it a go-to supplier for students gearing up for school and professionals equipping their practices.
Challenge
Cornell Surgical sells many of the same trusted brands found at large online retailers and manufacturer stores, so paid search had to win on relevance and efficiency. The company needed its Google Ads budget to drive profitable online orders for high-value items like Littmann and Eko stethoscopes and diagnostic sets, while handling seasonal back-to-school demand from medical and nursing students. Earlier campaigns were not scaling revenue at a strong return. SmartSites set out to restructure the account around product demand, improve return on ad spend, and grow online sales.
How we helped Cornell Surgical Company.
SmartSites scales profitable online sales for medical equipment & supply retailers
SmartSites helped Cornell Surgical grow online orders for stethoscopes, diagnostic sets, and medical supplies while improving efficiency.
- Product-Level Campaigns: Built campaigns around top products such as Eko and Littmann stethoscopes and diagnostic sets.
- ROAS Management: Adjusted budgets and bids by product performance to protect return on ad spend.
- Creative Relevance: Refreshed ad creative to improve relevance and rankings for key products.
- Channel Expansion: Launched Microsoft Advertising and store geofencing to reach additional buyers.
top rated stethoscopes & diagnostic sets Sample ad. A representative example, not a live ad from the campaign.
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190%
Increase in Revenue
-
174%
Increase in Orders
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35%
Improved Cost Per Order
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31%
Increase in Conversion Rate
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Jared Shiffman
“What stands out most is how hands-on and responsive their team is.”
