Compression Stocking Retailer Cuts Email Spam Complaints by 77%
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77%
Reduction in spam complaint rate
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73%
Reduction in email unsubscribe rate
-
24%
Increase in email click rate
About Compression Sale
Compression Sale (CompressionSale.com) is an online retailer of compression stockings, socks, sleeves and wraps from brands including Sigvaris, Juzo, Jobst and Therafirm. Based in Vernon Hills, Illinois, it sells a full range of compression levels for men and women, with a product finder that helps shoppers choose the right fit and level, phone support for orders and regular clearance pricing.
Challenge
Compression Sale came to SmartSites with a large Klaviyo account built up over years of outside management: dozens of active flows, segments from several tools and past agencies, and far more suppressed profiles than active ones. Near-daily campaigns went to a wide slice of that list, which drew spam complaints and unsubscribes and put inbox placement at risk. The store needed a leaner program that reached engaged shoppers with useful content and still carried its weekly clearance and sale calendar.
How we helped Compression Sale.
SmartSites cuts spam complaints for an online compression retailer
SmartSites rebuilt Compression Sale's email and SMS program in Klaviyo on its Shopify store: new automated flows, sending focused on engaged segments, and a daily calendar that mixed education with offers.
- Flow Rebuild: Built 10 automated flows, including a welcome series, browse, collection, cart and checkout abandonment, a cross-sell flow, repeat-buyer retention, churn prevention and win-back.
- Engaged-First Sending: Sent campaigns to engaged segments instead of the whole list, which cut email volume in half and brought complaints down with it.
- Education Plus Offers: Paired how-to emails (sizing compression socks, graduated compression explained, compression for people on their feet all day) with Jobst, Sigvaris and Second Skin spotlights, weekly clearance and Saturday sale emails.
- SMS for Sale Moments: Backed clearance and summer sale emails with short text messages to subscribers who opted in to SMS.
- Data Collection: Added a data collection pop-up and a follow-up flow so later emails could match each shopper's needs.
-
77%
Reduction in spam complaint rate
-
73%
Reduction in email unsubscribe rate
-
24%
Increase in email click rate
- 10 Automated email & SMS flows built
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