Before partnering with SmartSites, ComplexCity Aesthetics had not ventured into email marketing. They were reliant on traditional marketing methods, which limited their reach and engagement with potential and existing clients. Additionally, their subscriber base was outdated, and they struggled to drive repeat sales, significantly impacting their growth potential in the digital sphere.

SmartSites developed a comprehensive email marketing strategy for ComplexCity Aesthetics, starting with the creation of a new Klaviyo account and its integration with their Shopify site. We implemented pop-up forms to capture new subscribers, including an exit-intent pop-up to mitigate cart abandonment. To further enhance their marketing capabilities, we enabled email and SMS opt-in at checkout. Our team deployed monthly email campaigns aimed at fostering new and repeat purchases and configured automated flows for a Welcome Series, Abandoned Cart, and Order Confirmation, tailoring communication methods to subscriber preferences.