ComplexCity Aesthetics Marketing
ComplexCity Aesthetics' Email Marketing Transformation
ComplexCity Aesthetics is a leading beauty distributor specializing in medical spa equipment. Located in Hallandale, Florida, they offer a wide range of top-quality products and services designed to empower beauty and skincare providers. With a focus on innovation and customer satisfaction, ComplexCity Aesthetics partners with businesses to capitalize on beauty trends, providing equipment, training, and support to ensure success in the competitive beauty industry.
The Challenge
Before partnering with SmartSites, ComplexCity Aesthetics had not ventured into email marketing. They were reliant on traditional marketing methods, which limited their reach and engagement with potential and existing clients. Additionally, their subscriber base was outdated, and they struggled to drive repeat sales, significantly impacting their growth potential in the digital sphere.
The Plan
SmartSites developed a comprehensive email marketing strategy for ComplexCity Aesthetics, starting with the creation of a new Klaviyo account and its integration with their Shopify site. We implemented pop-up forms to capture new subscribers, including an exit-intent pop-up to mitigate cart abandonment. To further enhance their marketing capabilities, we enabled email and SMS opt-in at checkout. Our team deployed monthly email campaigns aimed at fostering new and repeat purchases and configured automated flows for a Welcome Series, Abandoned Cart, and Order Confirmation, tailoring communication methods to subscriber preferences.
