About Choreograph Senior Living

Choreograph is a boutique senior living community in Gainesville, FL, offering a distinctive lifestyle-driven approach to independent and assisted living. As a newer entrant in its local market, the community is building its brand presence from the ground up. Their services include independent living and assisted living. They are known for a distinctive lifestyle-driven approach, modern amenities, and a boutique community feel.

Challenge

As a newer community in a competitive college-town senior living market, Choreograph needed to build awareness and generate qualified move-in leads quickly. Without the brand recognition of national operators, paid media had to do the heavy lifting while the site built organic authority over time. The challenge was aggressive, ROI-focused paid media that could deliver qualified tours at an efficient cost per lead. Generating qualified leads at an efficient cost was essential to sustaining growth. SmartSites launched a high-performance paid-search engine that delivered a 20x lift in leads.

How we helped Choreograph Senior Living.

PPC

SmartSites improves lead generation for Choreograph senior living communities

SmartSites manages paid search and paid social campaigns for Choreograph communities, optimizing for high-intent senior living leads while controlling cost per acquisition.

  • Google Ads campaign strategy and optimization
  • Meta/Facebook lead generation campaigns
  • Landing page and conversion optimization
  • Call tracking and lead attribution

Sample ad. A representative example, not a live ad from the campaign.

  • 2,000% Increase in leads
  • 411% Increase in conversion rate
  • 80% Improved cost per lead
The campaign helped Choreograph build its presence in Gainesville and attract more senior living inquiries, growing leads by 2,000%.

Marketing that brings in more residents and families.

We’ll find where your next residents and families are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the residents and families you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • Clutch Top Healthcare PPC Company United States 2026
  • The Manifest Top Healthcare Digital Marketing Company
  • G2 Leader, PPC Services, Fall 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Ryan Brew Stephanie Cook Danielle Denman

Let’s grow your senior living community together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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