Senior Living Community Lifts Leads by 6x
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467%
Increase in leads
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136%
Increase in conversion rate
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45%
Improved cost per lead
About Caruth Haven Court
Caruth Haven Court is a senior living community offering assisted living and memory care in an upscale, family-oriented setting. The community focuses on personalized resident care and a warm, welcoming environment. Their services include assisted living and memory care. They are known for family-focused care, attention to detail, and a personalized approach to each resident.
Challenge
Caruth Haven Court needed to generate qualified tour requests in a crowded metro senior living market where paid-search competition drove costs up quickly. The challenge was delivering a steady stream of high-quality leads at an efficient cost per lead while simultaneously improving ad click-through rate. Generating qualified leads at an efficient cost was essential to sustaining growth. SmartSites engineered a results-oriented strategy designed to address each challenge directly.
How we helped Caruth Haven Court.
SmartSites improves lead generation for Caruth Haven Court senior living communities
SmartSites manages paid search and paid social campaigns for Caruth Haven Court communities, optimizing for high-intent senior living leads while controlling cost per acquisition.
- Google Ads campaign strategy and optimization
- Meta/Facebook lead generation campaigns
- Landing page and conversion optimization
- Call tracking and lead attribution
top rated assisted living Sample ad. A representative example, not a live ad from the campaign.
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467%
Increase in leads
-
136%
Increase in conversion rate
-
45%
Improved cost per lead
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3%
Increase in CTR
Marketing that brings in more residents and families.
We’ll find where your next residents and families are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the residents and families you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your senior living community together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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