Google
Clutch
G2Healthcare Staffing Provider Grows Lead Volume by 6x
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519%
Increase in leads
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131%
Increase in conversion rate
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34%
Improved cost per lead
About Carestar Healthcare
Carestar Healthcare is a State Approved GAPP Provider operating in the Healthcare Pediatrician sector, offering no cost skilled nursing care to children under 21. Founded in 2021, the company has rapidly built deep expertise in Home Health Services and the Georgia Pediatric Program. They deliver vital healthcare directly to patients' homes, catering specifically to the complex needs of medically fragile children and adults. They are known across the region for their extensive medical experience, deep clinical knowledge, and the speed at which they can deploy critical home health resources to families in need.
Challenge
In the highly specialized Healthcare Pediatrician and home health market, Carestar Healthcare needed to attract more patient inquiries and vital staffing applications by optimizing their care focused digital campaigns. Their primary objective was to significantly increase high quality lead generation for both new patients requiring complex care and skilled nurses needed to staff those cases. The challenge lay in navigating the strict regulatory environment of healthcare marketing while effectively communicating their no cost GAPP services to eligible families. Generating qualified leads at an efficient cost was essential to sustaining their rapid growth and fulfilling their mission. SmartSites engineered a dual focused, highly compliant strategy designed to address these unique challenges.
How we helped Carestar Healthcare.
SmartSites boosts inquiries for pediatric home health & skilled nursing care providers
SmartSites helped Carestar Healthcare attract more family inquiries by optimizing care-focused campaigns and improving visibility for pediatric skilled nursing services.
- Built ad groups for home health, pediatric skilled nursing, GAPP services, and in-home care.
- Strengthened keyword targeting across pediatric home health and skilled nursing searches.
- Enhanced ad messaging emphasizing compassion, reliability, and qualified professionals.
- Improved reach among families seeking in-home nursing care for children.
top rated pediatric home nursing Sample ad. A representative example, not a live ad from the campaign.
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34%
Improved cost per lead
-
519%
Increase in leads
-
131%
Increase in conversion rate
Marketing that brings in more patients.
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