Neuromodulation Device Brand Improves ROAS by 80%
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80%
Increase in ROAS
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254%
Increase in Conversion Rate
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697%
Increase in revenue from Meta Ads
About Caputron
Caputron specializes in advanced neuromodulation and brain stimulation devices designed for both clinical and therapeutic home applications. Founded in 2014, the company has built over a decade of profound expertise in the specialized healthcare and medical products sector. They are a global distributor of professional-grade neurostimulation technology, providing researchers, clinicians, and patients with cutting-edge tools such as tDCS and CES devices aimed at improving cognitive function, managing pain, and treating various neurological conditions.
Challenge
SmartSites helped Caputron attract more qualified B2B and consumer buyers by optimizing highly technical product-focused PPC campaigns and improving organic visibility for specific tDCS and neurostimulation devices. The primary objective was to enhance overall campaign performance based on comprehensive initial audit recommendations. In the niche medical device market, precision targeting is essential. SmartSites refined their digital strategy to ensure their specialized clinical therapy equipment reached the right medical professionals and informed patients actively seeking advanced neuromodulation solutions.
How we helped Caputron.
SmartSites boosts conversions for neuromodulation devices & clinical brain-stimulation technology providers
SmartSites helped Caputron attract more buyers by optimizing product-focused campaigns and improving visibility for tDCS, neurostimulation, and clinical therapy devices.
- Built ad groups for tDCS devices, neurostimulation accessories, research equipment, and clinical tools.
- Strengthened keyword targeting across neuromodulation, brain-stimulation, and therapeutic device terms.
- Enhanced ad messaging emphasizing effectiveness, scientific backing, and regulatory compliance.
- Improved Shopping and search visibility for professional-grade devices.
top rated neurostimulation devices Sample ad. A representative example, not a live ad from the campaign.
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43%
Increase in Revenue
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33%
Improved Cost Per Order
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52%
Increase in Orders
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64%
Increase in Conversion Rate
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371%
Increase in conversions from Meta Ads
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127%
Increase in Meta Ads ROAS
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697%
Increase in revenue from Meta Ads
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85%
Increase in Meta Ads CTR
SmartSites Strengthens Conversions With Optimized Email Flows
Stagnant flows and generic sends were limiting Caputron's growth. How SmartSites revamped their email marketing to drive stronger performance.
- Complete Flow Rebuild: Launched automated sequences for abandoned cart recovery, educational nurture, and post-purchase engagement.
- Optimized Lead Capture: Replaced outdated sign-up forms with multiple high-converting triggers placed throughout the site.
- Modern Template Redesign: Refreshed email designs to reflect Caputron's clinical brand aesthetic and improve click-through rates.
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254%
Increase in Conversion Rate
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137%
Increase in Open Rate
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136%
Increase in Clicks
Marketing that brings in more buyers.
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