About Berman Physical Therapy
Berman Physical Therapy is a specialized clinic in the Healthcare and Physical Therapy sector, dedicated to keeping clients active, mobile, and pain-free while defying the aging process. Founded in 2016, they have built a decade of expertise helping patients realize that pain is not a normal part of aging. They provide customized pain solutions so clients can maintain their active lifestyles without fear or frustration. Known for their premium cash-based model, they avoid the constraints of cookie-cutter insurance protocols, allowing for extended, highly personalized treatment sessions that deliver lasting results for their mature demographic.
Challenge
Operating in the competitive Healthcare and Physical Therapy market, Berman Physical Therapy needed a strategic digital approach to stand out and attract high-value patients. SmartSites helped them secure more appointment requests by meticulously optimizing treatment-focused campaigns and improving their online visibility for specialized rehab services. Their primary objective was to significantly increase lead generation while battling stiff competition from clinics like Collier Sports Medicine and Fyzical. Navigating distinct seasonal demand patterns, with peak busyness from October to May, required a highly flexible campaign strategy. SmartSites engineered a results-oriented plan to address these challenges directly.
How we helped Berman Physical Therapy.
SmartSites Boosts Appointment Requests for Physical Therapy Clinics with SEO
SmartSites helped Berman Physical Therapy attract more patient inquiries by stabilizing foundational SEO components across treatment pages.
- Identified optimization gaps across condition, therapy, and resource pages.
- Built structured metadata aligned with PT service categories.
- Reviewed templates for correct placement of SEO fields.
- Documented optimization components requiring practitioner-specific inputs.
Berman Physical TherapyIllustrative preview. A representative example, not a live search result.
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87% Increase in site traffic
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97% Increase in conversions
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76% Increase in organic site traffic
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77% Increase in organic conversions
SmartSites increases patient acquisition for physical therapy & rehabilitation clinics
SmartSites helped Berman Physical Therapy attract more appointment requests by optimizing treatment-focused campaigns and improving visibility for rehab services.
- Built ad groups for sports rehab, pain treatment, mobility therapy, and post-injury care.
- Strengthened keyword targeting across PT, physical therapy, and local rehab terms.
- Enhanced ad messaging emphasizing expert care, recovery, and individualized treatment.
- Improved visibility among patients seeking relief and rehabilitation.
Sample ad. A representative example, not a live ad from the campaign.
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39% Improved cost per lead
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150% Increase in leads
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51% Increase in conversion rate
Marketing that brings in more patients.
We’ll find where your next patients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the patients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your practice together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Marlee Gaddy
“My experience with the company has been impressive. I recommend them”

“Tori is a great project manager and Francis was able to help me generate the most qualified leads from google ads that i've ever had! Thank you to both of you!”
