About Aston Gardens Senior Living

Aston Gardens is an ultra luxury senior living brand featuring 6 communities located exclusively in the state of Florida, operating as part of the Discovery Senior Living corporate family. Known in the luxury healthcare and senior living industry for their upscale amenities, resort style living environments, and hospitality grade service, the brand specifically targets high net worth retirees and their affluent families. They provide independent living, compassionate assisted living, and highly secure memory care, ensuring a premium resident experience.

Challenge

Aston Gardens needed to effectively reach a highly specific, elusive audience of high net worth retirees and their affluent adult child decision makers across Florida's most competitive, saturated luxury senior living markets. Their strict, ultra luxury brand positioning required that all ad creative, all landing pages, and all search intent targeting reflected the premium, exclusive nature of the brand, all without inflating their overall cost per lead. The challenge was positioning each individual community as a premium destination while simultaneously driving measurable, cost effective luxury lead volume. Because generating highly qualified, affluent leads at an efficient cost was essential to sustaining their exclusive growth, SmartSites launched a highly focused, premium paid search initiative that successfully delivered a 21x lift in qualified luxury leads.

How we helped Aston Gardens Senior Living.

Paid Ads

SmartSites improves lead generation for Aston Gardens senior living communities

SmartSites manages paid search and paid social campaigns for Aston Gardens communities, optimizing for high-intent senior living leads while controlling cost per acquisition.

  • Google Ads campaign strategy and optimization
  • Meta/Facebook lead generation campaigns
  • Landing page and conversion optimization
  • Call tracking and lead attribution

Sample ad. A representative example, not a live ad from the campaign.

Google Ads
  • 2,162% Increase in leads
  • 410% Increase in conversion rate
  • 93% Improved cost per lead
  • 16% Increase in CTR
Microsoft Ads
  • 27% Increase in leads from Microsoft Ads
  • 91% Increase in Microsoft Ads click-through rate
The campaign helped Aston Gardens' luxury Florida communities reach more families exploring senior living, growing leads by 2,162%.

Marketing that brings in more residents and families.

We’ll find where your next residents and families are coming from, and build the plan to bring them in.

On a free call, we’ll:

  • Show you which competitors win the residents and families you want, and why.
  • Find the quickest wins in search, ads and your website.
  • Give you a plan, a budget and the results to expect.
  • Clutch Top Healthcare PPC Company United States 2026
  • The Manifest Top Healthcare Digital Marketing Company
  • G2 Leader, PPC Services, Fall 2026
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Samantha Baloun Stephanie Cook Richard Yenicag

Let’s grow your senior living community together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
What services are you interested in?

We reply within one business day.

Call 201-870-6000 Book a meeting

We can do the same for your business.

National Council of Certified Dementia Practitioners Dementia Care Certification Provider Triples Conversion Rate
The Camellia at Gulf Breeze Assisted Living Community Quintuples Site Traffic
Discovery Village Senior Living 22-Community Resort-Style Senior Living Brand Grows Leads by 13x
Morada Senior Living 27-Community Senior Living Network Lifts Leads by 42x
TerraBella Senior Living 36-Community Senior Living Brand Grows Leads by 43x
The Park Oak Grove Senior Living Community Lifts Leads by 35x