Google
Clutch
G2Real Estate Law Firm Quadruples Lead Volume
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261%
Increase in leads
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143%
Increase in conversion rate
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69%
Improved cost per lead
About Weber, Fabiyan & Associates
Weber, Fabiyan & Associates, LLC is a law firm that specializes exclusively in real estate buying and selling. The company expertly handles a wide variety of complex transactions such as residential home purchases, commercial home sales, bank owned property purchases, HUD property acquisitions, and specialized auction.com purchases among many others. Their deep understanding of the local real estate market allows them to provide legal guidance to clients navigating the intricacies of property law.
Challenge
Weber, Fabiyan & Associates was looking to acquire highly qualified leads for potential clients seeking experienced real estate attorneys in the competitive northern New Jersey area. In a highly saturated legal market, it was increasingly difficult to set themselves apart from the competition and capture market share. To add to this difficulty, one of their major competitors and a big player in their target market was using less than accurate pricing information in their ads to draw in unsuspecting clients. This competitor used deceptive prices in their ad copy in an attempt to acquire more leads, often adding hidden fees later in the process. Weber, Fabiyan & Associates needed a strong Paid Search campaign to edge out these unethical competitors, while clearly and honestly communicating their premium offerings to potential clients. SmartSites engineered a comprehensive, results oriented strategy designed to address each specific challenge directly and drive sustainable growth.
How we helped Weber, Fabiyan & Associates.
SmartSites builds a simple website for a real estate lawyer
A WordPress landing page for Weber, Fabiyan & Associates, a real estate law firm in Howell, New Jersey, designed to turn local visitors into contact form inquiries.
- Design & UX: A casual blue and white design uses a storytelling layout to introduce the firm's real estate legal services to local clients.
- Platform & functionality: The landing page runs on WordPress with a built-in contact form.
- Conversion flow: Contact calls to action lead prospective clients to the form, giving them a direct way to reach the firm.
SmartSites improves lead generation for law firms & legal service providers
SmartSites helped Weber, Fabiyan & Associates LLC attract more legal inquiries by optimizing service-focused campaigns and improving visibility for high-intent searches.
- Developed segmented ad groups aligned with core practice areas and legal service categories.
- Strengthened keyword targeting around attorney, consultation, and case-specific search terms.
- Enhanced ad messaging highlighting experience, reliability, and quick response.
- Improved visibility for local legal searches through refined campaign structure.
top rated real estate law Sample ad. A representative example, not a live ad from the campaign.
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69%
Improved cost per lead
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261%
Increase in leads
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143%
Increase in conversion rate
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2%
Increase in CTR
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your law firm together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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