Family Law Firm Grows Lead Volume by 22x
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2,085%
Increase in leads
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66%
Increase in conversion rate
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39%
Improved cost per lead
About The Law office of Jennifer J. McCaskill
The Law Office of Jennifer J. McCaskill is a legal practice operating within the Legal and Family & Divorce sector, dedicated to representing clients in complex family law matters. Their comprehensive expertise covers high-stakes divorce proceedings, sensitive child custody battles, child support negotiations, and various domestic relations disputes. The firm is known for taking a uniquely balanced approach, combining deep compassion for their clients' personal struggles with an assertive, strategic litigation style designed to fiercely protect their rights and secure the best possible legal outcomes for their families.
Challenge
Navigating the highly competitive Legal and Family & Divorce market, The Law Office of Jennifer J. McCaskill required a sophisticated digital marketing strategy to stand out and connect with individuals in need of representation. SmartSites helped the firm attract significantly more qualified case inquiries by meticulously optimizing their legal-service advertising campaigns and drastically improving their search engine visibility for critical family law searches. By targeting high-intent keywords and crafting compelling, authoritative ad copy, SmartSites successfully drove a steady stream of prospective clients to the firm, ensuring sustainable practice growth.
How we helped The Law office of Jennifer J. McCaskill.
SmartSites boosts consultation requests for family law & divorce practices
SmartSites helped The Law Office of Jennifer J. McCaskill attract more case inquiries by optimizing legal-service campaigns and improving visibility for family law searches.
- Built ad groups for divorce, custody, support, and family law representation.
- Strengthened keyword targeting across high-intent family attorney terms.
- Enhanced ad messaging emphasizing advocacy, clarity, and compassionate representation.
- Improved reach among individuals seeking legal support for family matters.
top rated divorce and family law Sample ad. A representative example, not a live ad from the campaign.
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39%
Improved cost per lead
-
2,085%
Increase in leads
-
66%
Increase in conversion rate
-
4%
Increase in CTR
Marketing that brings in more clients.
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- Give you a plan, a budget and the results to expect.
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