Wisconsin Debt Relief Law Firm Grows Website Conversions by 58%
-
58%
Increase in website conversions
-
48%
Increase in leads
-
62%
Increase in Google Business Profile calls
“They're extremely competent professionals”
About The Fields Group
The Fields Group (TFG Law) is a Wisconsin debt-relief law firm led by principal attorney Jeffrey K. Fields, a former creditor's-rights attorney and in-house counsel who managed foreclosure, collections, and bankruptcy divisions for major financial institutions. The firm helps Wisconsin residents and business owners eliminate or restructure debt through Chapter 7 and Chapter 13 bankruptcy, a Wisconsin-unique interest-free debt repayment program that places eligible debt into a plan of up to 36 months, and commercial debt consolidation. Clients get a single paralegal as their point of contact, a free no-obligation consultation with no office visit required, and help with credit cards, medical bills, payday loans, taxes, and merchant cash advances. The firm cites 25+ years of experience, 15,000+ clients served, and a 4.9 Google rating.
Challenge
The Fields Group competes with national "big-box" debt-relief companies that spend heavily on search, while its clients are Wisconsin residents under real stress from garnishments, levies, and creditor lawsuits who want a clear, low-pressure path out of debt. The firm had worked with agencies before, but not a quality one, and wanted more relevant leads, a lower cost per lead, more phone calls, and rankings for its core debt-relief terms, with the intent to scale spend as results proved out. Its site also needed service and location content, stronger expertise signals, and clean lead tracking. SmartSites set out to build the firm's organic authority around Wisconsin debt relief and bankruptcy searches and to run efficient paid campaigns that fill its free-consultation calendar.
How we helped The Fields Group.
SmartSites builds organic authority for debt relief & bankruptcy law firms
SmartSites helped The Fields Group reach more Wisconsin residents and business owners searching for a way out of debt.
- Content Program: Scaled blog output toward eight posts a month, rewrote core service pages, and shifted content to conversational formats that answer real client questions.
- Expertise Signals: Built attorney and staff bio pages and a Real Client Questions page to strengthen E-E-A-T.
- Link Building & Audits: Ran monthly link-building plans, backlink health checks, and quarterly audit and strategy reviews.
- Reputation & Tracking: Disputed inaccurate Google reviews, worked through Google Business Profile verification, and set up source-based lead notifications for website forms.
The Fields Group
Best debt relief lawyers near me
Top debt relief firms Wisconsin
Illustrative preview. A representative example, not a live search result.
-
58%
Increase in website conversions
-
62%
Increase in Google Business Profile calls
-
79%
Increase in site traffic
-
36%
Increase in direction requests
SmartSites drives consultation bookings for debt relief law firms
SmartSites helped The Fields Group turn Wisconsin debt-relief searches into more free-consultation requests and calls.
- Dedicated Landing Pages: Sent paid traffic to a landing-page subdomain with localized copy featuring Milwaukee.
- Staged Keyword Rollout: Rolled out phase-one keywords in stages with client approval to avoid disrupting performance.
- Remarketing: Ran a remarketing audience targeting high-intent visitors who had not yet booked.
- Call Tracking & LSAs: Acquired trackable phone numbers and set up a Local Services Ads account with call-response best practices.
Sample ad. A representative example, not a live ad from the campaign.
-
48%
Increase in leads
-
48%
Increase in conversion value
-
27%
Increase in conversion rate
-
21%
Increase in paid clicks
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your law firm together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
Systems & Marketing Director, Debt Relief Services Company
“They're extremely competent professionals”
Joanne Reinhardt“The project team, let by Ima, is extremely efficient and accommodating. They have a huge team of experts in every realm, so I'm getting the best of the best for each aspect of the project but, at the same time, I'm only working with three people, so I'm getting a level of attention and communication I would get by working with a small, local firm… I felt that the level of expertise I felt I was getting with SmartSites FAR EXCEEDED what I could expect from the others… Ima Exceeded My Expectations!”
