Raburn Kaufman, LLC Marketing
Driving Record PPC Results for Raburn Kaufman Through Targeted Search Campaigns
Raburn Kaufman is a consumer law firm specializing exclusively in Fair Credit Reporting Act (FCRA) litigation. Unlike many other firms that handle a wide range of cases, FCRA is their singular focus—allowing them to deliver exceptional legal services backed by deep expertise. With nearly 25 years of combined experience and thousands of successfully litigated cases, their attorneys possess the knowledge and precision needed to navigate the complexities of consumer law and achieve results for clients nationwide.
The Challenge
Due to the highly specialized nature of FCRA litigation and limited public awareness of available solutions, previous marketing efforts by other agencies failed to deliver scalable, high-quality results. Capturing the attention of the right audience required both precise targeting and an in-depth understanding of the legal landscape, making this a difficult space for generalist marketing approaches to succeed.
The Plan
- Developed highly targeted campaigns and ad groups tailored to FCRA-related search intent
- Focused on top-of-funnel keywords to capture prospects actively researching credit reporting issues
- Continuously monitored and refined search term reports to identify high-performing queries
- Applied strategic bidding to maximize ad relevance and return on ad spend
- Maintained ongoing campaign optimization to sustain performance and scalability
