About Levinson Axelrod
Levinson Axelrod, P. A. is a legal institution that has been tirelessly fighting for victims, workers, and families across New Jersey for more than 80 years. Founded in 1939 by Jacob Levinson and his Partner, their firm got its start representing injured factory workers in communities around Central New Jersey who needed to protect their rights after being injured on the job. Operating within the Legal Personal Injury sector, they are known for having 25 dedicated trial attorneys, focusing exclusively on personal injury law and maintaining an 85-year legacy of excellence.
Challenge
Levinson Axelrod came to SmartSites looking to overcome key growth challenges and stand out in a fiercely competitive Legal Personal Injury market. Their primary objective was to significantly increase high-quality lead generation and client acquisition. Seasonal demand patterns, as they tend to see more clients after winter when accidents frequently happen, required a highly flexible and adaptive campaign strategy. Working closely with the firm's team, SmartSites set clear performance benchmarks and launched a focused, results-oriented digital initiative.
How we helped Levinson Axelrod.
SmartSites Strengthens Levinson Axelrod, P.A.’s Digital Presence with Social Media Marketing
SmartSites partnered with Levinson Axelrod, P.A., a well-established law firm, to enhance its social media strategy and build stronger connections with New Jersey residents. By optimizing content and engagement across multiple platforms, we helped the firm showcase its legal expertise, highlight client success, and foster trust within its community.
- Professional Content Strategy: Shared firm highlights, attorney spotlights, client testimonials, case results, and educational posts to demonstrate specialization and credibility.
- Consistent Audience Engagement: Sustained meaningful community interaction by responding to comments, engaging with relevant content, and maintaining clean, active social pages.
- Targeted Campaign Approach: Reached New Jersey residents and expanded visibility through lookalike and custom audiences across Facebook, Instagram, LinkedIn, and Twitter.
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80% Increase in Facebook reach
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23x Instagram reach
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681% Increase in Instagram interactions
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.

Let’s grow your law firm together.
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